An informative article that explores the theme of the evocative power of perfumes by analyzing the "Proust effect" and the anatomy of smell.

In this article the famous nose Alberto Morillas is asked about the latest perfume he produced for Bulgari and about sustainability in perfumery with reference to raw materials. Clearwood is also presented, a synthetic ingredient produced by Firmenich designed as an alternative to patchouli.

This excellent article, in addition to outlining its characteristics, highlights a key question for the future of the Indian market: why did Indians, even in the pre-covid era, have a limited propensity to buy Indian fragrances compared to foreign ones?

Odeuropa has been granted €2.8M towards their project of identifying and cataloguing assorted odors recognized by Europeans for the past 500 years.

Why is the toxicity of a daily use product being studied, what difference is there compared to investigating how an ingredient could damage the skin, what parameters are actually measured to understand repeated dose toxicity, what are the next steps in the study of the Research Institute for Fragrance Material? Read the article to find out the answers to these interesting questions.

This interesting article informs about a technological development that connects perfumery and aromatherapy. MoodScentz is a technological platform launched by Givaudan which allows the creation of fragrances with the aim of influencing people's mood.

Curently the second laergest market in the world for Beauty? China is expected to move into the number 1 slot by 2023. Here is a primer on how the market is evolving.