Meabh McCurtin is an Irish perfumer who has created an incredible catalog of modern fragrances. In this article she talks about how she finds inspiration for her creations and why she loves the poetry of perfume.

Article about the olfactory signature of some hotels and the process of creating the distinctive scents for these places.

Interview with Samantha Freedman, former journalist, CEO of Curate Beauty, the digital marketplace for indie cosmetics that connects brands and retailers

Some useful data and information on the Tmall platform, essential for entering the Chinese market.

Thanks to artificial intelligence, it is possible to create faster products that perfectly match each category and market, to ensure that every consumer has the right emotional experience.

An article that talks about Usi, the Somali term for "frankincense" as a ritual with an evocative power, which allows memories of the past to come to mind and arouse emotions.

In this article, the author introduces to perfume lovers without a solid scientific background one of the most used synthetic raw materials in perfumery, cashmeran, explaining what it is, what it smells like, what color, texture, place and sound it can be associated and what use is made of it in perfumery.

Interesting article that explains what the skin microbiome is, its functions, the effects of its alterations, the strategies and the various types of cosmetic products that support it: prebiotics and probiotics. The article concludes by presenting postbiotics, products of bacterial derivation, as the future for skin health and beauty.