What are the smells of your life? Those scents that are extremely familiar to you, which immediately arouse emotions and evoke memories, that olfactory teleportation that makes you travel not only from one place to another but also over time?

For young Chinese consumers, buying niche is a point of differentiation and can represent a cutting-edge lifestyle. Opportunities are growing in this market both with online and physical retail

Known as the publisher of scents, the talented Master Perfumer Frédéric Malle talks about the art of perfumery and what’s behind Editions de Parfums. “(The key to a great fragrance is) creativity, signature, performance, and becoming one with the person who wears it”.

Good news for the global beauty sector. According to McKinsey & Company’s predictions the cosmetics market will live a return to growth this year. E-commerce sales, Do It Yourself (DIY) skin care market and much more!

What shall we expect from Latin America’s beauty sector? Science, well-being and ecology will drive beauty categories such as Skin & Personal Care, Hair Care and Fragrances.

Where are the colored perfumers? A simple question that has only one eloquent answer ... And, if perfume is a narrative art, the lack of the point of view of black people and their personal experience and cultural heritage is a gap that must be filled and found space.

The enormous biodiversity of Latin America is a source of numerous natural substances of centuries-old use that have beneficial properties for the skin and hair. An overview of the Latin American beauty brands that profit from these raw materials.

What about Pinterest’s Beauty and Wellness Fad? In fact of hair care, protective and low maintenance are the key-words in searches and Pins featuring braids styles. Concerning skin-care routine, in the era of video-call, the focus is on “skinimalism” and searches for “glowing skin how to get naturally” are at the top of the list.

Sparkling article that offers a journey through the iconic men's perfumes of the 80s and 90s. From the most classic fougere to calone-based ozonics, from Yves Saint Laurent to Chanel, from Fabergé to Calvin Klein….

The beauty blogger and published writer Julia Ferrari shares her beauty trend predictions as waterless products like powders, oils and butters for more sustainable alternatives. People want to know what’s in their skincare, creating their own tailored beauty routine. And what if your serum formula could adapt to your skin as it evolves?