2020 . 12 . 22
Interview: A Sensorial Approach with Thibaud Crivelli
In this interview Thibaud Crivelli talks about the importance of perfume in his life and growth, his vision of the world of perfumery, his brand and much more ...
read more
2020 . 12 . 22
In this interview Thibaud Crivelli talks about the importance of perfume in his life and growth, his vision of the world of perfumery, his brand and much more ...
read more
2020 . 12 . 18
How will fragrance evolve in the wake of the pandemic? What importance do sustainability and new technology have on the creative process? How can we encourage customers back into stores? This article summarizes the final two days of the virtual event, Perfumery for the New Normal, hosted by the Perfumer & Flavorist, then reviews a few best practices to implement.
read more
2020 . 12 . 15
How can a perfume enthusiast or a simple curious person learn more about the world of perfumery, acquire knowledge and experience? Although still rather shy and contained, since 2000 some initiatives have arisen aimed at spreading and democratizing the world of smell and perfumes. In this interview, Saskia Wilson-Brown explains the initiatives implemented by the Institute she founded.
read more
2020 . 12 . 15
The beauty sector will lose about $ 175 billion due to covid-19. In fact, consumer behavior has profoundly changed since the lockdown, quarantine and new lifestyle habits related to confinement in one's own home have made the use of beauty products less essential, especially those related to makeup. Forward-thinking brands, which have been able to shape and remodel themselves on the basis of new habits by passing or enhancing their online presence and their e-commerce, have resisted this crisis much better and have seen their online sales double or triple. The key word is: innovation.
read more
2020 . 12 . 15
This year, you know, is different from usual. This also translates into different purchasing behaviors on the part of consumers: there are those who will spend less due to the inevitable economic crisis resulting from the pandemic, those who are willing to spend more since so many usual expenses related to travel, outings, lunches and dinners out and so on were not carried out due to the restrictions imposed by the governments of the various countries. However, one thing is certain: all consumers have in common the desire for free shipping, even more appreciated than discounts and offers ...
read more
2020 . 12 . 15
This year e-commerce has experienced exponential growth due to the inability or fear of citizens to go to the store to shop. In order to emerge from a plethora of micro-realities and pursue a winning strategy, there are some points to focus on: SEO and Google Ads, voice search and influencer marketing.
read more
2020 . 12 . 15
Here's a quick summary of the data compiled by McKinsey & Co who surveyed customers in China, France, the UK, the US, and Germany to predict how shopprs will behave this holiday season
read more
2020 . 12 . 11
Last week the Perfumer & Flavorist hosted a 4-day digital event that brought together a group of experts who discussed the impact of the pandemic on the fragrance industry, it’s effect on technical and creative developments, and views on the future of fragrance. In this two-part article I’ll give you the key takeaways from each day along with action points to help you embrace the future.
read more
2020 . 12 . 08
The 'Experimental Perfume Club’ is about sharing one passion and knowledge of how to create a perfume. Once you discover it, you’re in. Its creator, Emmanuelle Moeglin, is a French perfumer who moved to East London, full of entrepreneurial spirit and teaching talent. Her club is all about offering a unique experience of creating scents thanks to workshops. The labo-kit is neatly awaiting you, the ingredients carefully selected, the price affordable and ultimately the pleasure is IMMENSE. Each task has been simplified, you don’t even have to move to London, you can stay where you are and benefit from the learning online. Smashing. That will do nicely.
read more