2021 . 01 . 12
This excellent article, in addition to outlining its characteristics, highlights a key question for the future of the Indian market: why did Indians, even in the pre-covid era, have a limited propensity to buy Indian fragrances compared to foreign ones?
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2021 . 01 . 12
Odeuropa has been granted €2.8M towards their project of identifying and cataloguing assorted odors recognized by Europeans for the past 500 years.
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2021 . 01 . 12
Why is the toxicity of a daily use product being studied, what difference is there compared to investigating how an ingredient could damage the skin, what parameters are actually measured to understand repeated dose toxicity, what are the next steps in the study of the Research Institute for Fragrance Material? Read the article to find out the answers to these interesting questions.
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2021 . 01 . 12
This interesting article informs about a technological development that connects perfumery and aromatherapy. MoodScentz is a technological platform launched by Givaudan which allows the creation of fragrances with the aim of influencing people's mood.
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2021 . 01 . 12
Curently the second laergest market in the world for Beauty? China is expected to move into the number 1 slot by 2023. Here is a primer on how the market is evolving.
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2021 . 01 . 08
The passion for fragrance has the ability to unite people all around the world. I recently read about Mr. Olufemi Olusola, a zealous fragrance collector located in Lagos, Nigeria who is sharing his collection of over 1000 with the public in an unprecedented Experiential Studio. Curious to find out more about the man and his collection, I tracked him down for a Zoom interview and virtual tour of his beautiful space in the Oriental Hotel on Victoria island.
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2021 . 01 . 05
Gold for the pursuit of perfection. Gold for the golden age of French craftsmen. Gold for subliming art. Gold for pure luxury. Gold for precious ingredients. Gold for timeless creation. There is no Gold rush. Time is eternal. A sense of mystery remains. Some secrets remain untold. Findings are still to be discovered. The hunt continues. Looking at former past glory and restoring it for the present is a never-ending quest. So let’s indulge in this Gold Fever. Danger-less. Exposure might only induce a faster heartbeat as it is utterly delightful and stunning.
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2021 . 01 . 05
Talking about his experience and his business, in this interview the founder of Jovoy explains what are the mistakes to avoid in order to stand out from the crowd, what are the criteria used by the outlets to make their selection and his predictions for the future of the market independent perfumes.
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2021 . 01 . 05
How can three new made in France brands combine luxury and sustainability, eco-friendliness and respect for the environment? Using quality ingredients mostly natural but that leave their mark and using recyclable and plastic-free materials for packaging.
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