It is not always easy to approach and appreciate the perfumes considered "classic". Some, due to their evergreen accords or closer to those used by modern perfumery, are more easily appreciated, while others seem mythological creatures from other eras and not everyone is able to appreciate their charm. This article explains how to approach these masterpieces of the past.

The OO La Lab kit allows each of us to improvise as a perfumer to create our essence. After selecting the preference notes, you receive the kit contains samples of each of them and tubes and droppers to combine them, labels and screw-on nebulizers to spray your own tailor-made creations. Read the interview to find out what's behind this fantastic invention and its creator, Dan Terry.

This clever, portable fragrance item now ticks the sustainability box with the launch of refillable cartridges

Informative article on Mane's launch of floral extracts obtained with an extraction method that preserves their quality and sustainability. A new technology that takes us back in time!

Article on the growth trends for the beauty and personal care segment in some emerging countries of the APAC Area, in particular China, India and Vietnam.

Interesting article on some cosmetic trends for 2021: "ingestible" skin care, apps and devices for customizing products for your beauty routine, "blue beauty", sustainability and "Singapore beauty".

This article explains that there may be two main reasons why a perfectly healthy person (thus excluding anosmia and various clinical pathologies associated with loss of smell) is no longer able to perceive his scent. The first of these can be due to addiction. Our sense of smell is alert to identify danger signs or smells related to food, so our perfume, recognized and classified as a familiar smell that does not fall into the two categories just mentioned, is overshadowed. The other reason may simply be due to the excessive evaporation of the perfume itself. Read the article to find out how to be able to perceive your perfume or make it last longer.

Article on the Khol's-Sephora agreement in the USA instead of the one between Sephora and JCP as opposed to the Target / ULTA agreement. The Sephora offer moves towards a more mass-market type of consumer.

In Somaliland, incense is increasingly one of the main sources of income. For this reason, the Boswellia Craterii trees have been exploited to the extreme, often leading to the death or exhaustion of these plants. We have to find a way to stop this mess!