Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 04 . 27 selected by Editorial Board

Perfume

Trends

Fragrance lovers

What Not to Buy: Perfume Samples

A complaint from a well-known Blogger regarding the purchase of largely disappointing samples that were not worth the expense.

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In its desire to remain impartial, essencional proposes an article that goes against the grain.

2021 . 04 . 23 written by Karen Marin

Esxence 2022

Essencional's original content

Marketing

+3

THE GENERATION GAP: TALKING GENERATIONAL MARKETING WITH ANN FISHMAN

Nearly ten years ago I met Ann Fishman while waiting in line to have lunch at Angelina in Paris. In a matter of minutes, Ann captivated my attention as she explained the basics of generational marketing. Ann has an impressive list of credentials: she is president of Generational-Targeted Marketing LLC and the author of Marketing to the Millennial Woman. She was an Adjunct Associate Professor at New York University and also a recipient of four U.S. Senate Fellowships to study generations. Ann and I caught up on Zoom recently to get to the heart of the matter and look at the influence that generational marketing could have on the fragrance industry.

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2021 . 04 . 20 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+1

Axel Michau de Nicolaï ‘Junior’ elegantly leads the family troops forward.

Parfums de Nicolaï is a family company with a glorious past. Axel leads it quietly yet resolutely with success towards the future. Beware of his smile, his aim is domination. Yet a peaceful one. He is like a general leading his united family troops forward with prestige. Each perfume ‘parcel’ is hand-sealed with black wax…

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2021 . 04 . 20 selected by Editorial Board

R&D

Retail

Beauty

AR try-ons now a 'must have' for many beauty brands

Article on the AR apps to support contact-less sales in the beauty sector to be used also in the store with a wide and interesting overview of the evolution of the market.

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During the pandemic, with many shops closed and shoppers closed at home, smartphone screens have become increasingly central to how people interact with brands
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 04 . 20 selected by Editorial Board

Perfume

People

Fragrance lovers

A Whiff of Waffle Cone by Imaginary Authors - #NicheFragrance

The story of “A whiff of waffle cone”, a perfume from an independent American brand created in collaboration with an ice cream shop in Portland, Oregon.

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Discovering a gourmand perfume that tastes like vanilla ice cream in a waffle cone.

2021 . 04 . 20 selected by Editorial Board

Regulatory

Trends

Marketing

+1

'Ordinary' French Cosmetics Become the First to Bypass China’s Animal Testing Mandate

Article about the first French brand that exports cosmetic products to China without resorting to animal testing.

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A step forward against animal testing.
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2021 . 04 . 20 selected by Editorial Board

R&D

Beauty

IoT And Beauty Tech Aim To Gain Tremendous Market Share In 2021

Internet of Things, Augmented Reality and Virtual Reality are becoming increasingly important in promoting cosmetics. However, large investments are needed. In recent years, some solutions have emerged, such as decentralized financing and cryptocurrencies, which bring sources of financing even to medium-sized companies.

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An interesting insight into the reality that brands and companies have to face to establish themselves in the world of beauty

2021 . 04 . 20 selected by Editorial Board

Beauty

R&D

Trends

The Future Of Beauty Is Powered By Artificial Intelligence—But Is That A Good Thing?

A beautiful and broad overview of the opportunities and problems, including racial ones, related to the use and growing development of AI for beauty.

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Essencional invites you to reflect on the use of artificial intelligence applied to beauty
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 04 . 13 selected by Editorial Board

Ingredients

Perfume

R&D

Firmenich Introduces Olfactive Vision for Post-COVID World

If you are interested in understanding what the scents of the future could be, here is the new program designed by Firmenich, Olfactive Vision, based on four different olfactory paths: Shift The Rules, Playful Reconnection, Post-Crisis Luxury and Greater Good, each designed for a specific type of consumer ...

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Interesting article on the Olfactive Vision project launched by Firmenich

2021 . 04 . 13 selected by Editorial Board

Trends

Marketing

Beauty

State of the Beauty Industry, Part I

Cosmetic Executive Women State of Beauty Report provides many insights into what has changed in this last year in the world of international beauty.

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A window on future trends