2021 . 02 . 09
Like the golden section for artists, the “Voelkl Ratio” is a particular proportion between ingredients that makes the compositions of the perfumer Frank Voelkl unique and constitutes their olfactory signature.
read more
2021 . 02 . 05
Back in 2008 I began the pleasure of working with Françoise Donche. At the time, she was the head of Olfactory Creation at Parfums Givenchy and I had just relocated to Paris from the US. With adjacent offices, we quickly bonded over our mutual passion for fragrance, art, theater and design. She would be quietly settled in her office, smelling blends and working on new formulations, when every once in a while I would hear her open her window to bring in some fresh air. Across the hallway was a special room that kept the blends which were macerating, a process that takes a minimum of 24 to 48 hours.
read more
2021 . 02 . 03
The Do’s and don’ts
Key Experience Learnings-Differences between Continental Europe and the UK & the US
Opinion, written by Laurence Arrigo-Klove for www.essencional.com
read more
2021 . 02 . 02
A survey conducted by Union for Ethical BioTrade on biodiversity shows a growth in consumer awareness but a lack of confidence and knowledge on how companies move in this area ...
read more
2021 . 02 . 02
Mumbai, Delhi and now Hyderabad – in the state of Telangana, south India. Three addresses of three niche perfume stores founded by Shishir Mehta, who successfully headed a national metallurgical testing laboratory for 35 years. His love for perfumes took him to visit the scent capitals of the world to find out the hidden niche perfumeries.
read more
2021 . 02 . 02
More and more brands are understanding the value and need to adopt eco-sustainable strategies and alternatives. Among the many trends in the field of sustainability, there is one that is rapidly establishing itself: that of Biotech Beauty. Read the article to find out what it is and how this phenomenon is helping to change the landscape of "green Beauty".
read more
2021 . 02 . 02
Arjun Ranga is the President of AIMA (All-India Agarbathi Manufacturers Association) that includes 800 Indian companies making incense sticks. Graduated in Polymer Science, Ranga is now the CEO of his family enterprise and in this interview he explains why agarbatti manufacture provides employment to a huge number of women, how it’s facing COVID, where this industry was traditionally based and much more…
read more
2021 . 02 . 02
With the lockdown there has been a boom in devices based on artificial intelligence with the aim of improving the already difficult life of "seclusion" and making it as pleasant as possible. Even the world of beauty, hit like the others by the forced closures of stores and the end of assisted sales and in-store consultancy, had to reinvent itself by creating applications and tools capable of replacing (albeit making it virtual) the shopping experience and in-store advice ...
read more
2021 . 01 . 29
Anne-Laure Hennequin is bright and cheerful on a Monday morning when we meet virtually to talk about Master Parfums, the first educational games about fragrance and the olfactory world which she created. She shared a key observation: “We live in an over-perfumed world, yet the sense of smell is the least used, the most under-estimated, and the most mysterious.” Formerly Trainer at Kenzo then Education Director at Puig, she felt she had a mission: to simplify perfume education and promote perfume culture to the widest audience possible. Curious to find out more? Let’s dig deeper.
read more
2021 . 01 . 26
Meabh McCurtin is an Irish perfumer who has created an incredible catalog of modern fragrances. In this article she talks about how she finds inspiration for her creations and why she loves the poetry of perfume.
read more