There’s a growing interest in niche perfumery in Ghana and Yusif Jnr Meizongo is leading the way. With a background in olfactory training and a passion for scent, he’s launched Maison Yusif, where inspiration comes from Ghana’s rich cultural heritage and biodiversity.

Fragrance performance has been strong ever since the pandemic, but will it continue? How may fragrance figure into M&A’s next year? In this article a group of investors and investment bankers share their predictions, and for the most part, the future looks bright!

Niche perfumery was at the forefront of the “gender-neutral” movement in fragrance, but has it really caught on with the public, or even with the industry? While brands still launch gender-specific packaging and retailers still have mens and womens fragrance counters, what is the state of gender in fragrance today?

Luxury hotels are working with top perfumers to create signature ambient scents that guests can purchase. It’s a way to extend the memory of your stay and bring the experience home with you.

We are in the throes of Fall and just weeks from the busiest gift-giving time of the year, which means fragrance launches are in full swing. Here is a recap of the major new releases from mass to class, from luxury to indie and everything in between.

An international crowd descended on the Dubai World Trade Center to attend one of the biggest industry events of the year. With 17 halls to cover, the sheer size of the show is impressive and it’s becoming a “must go” for brands looking to grow in this region. Fragrance is always a key player as more brands look to develop products tailored to the taste of the region.

It’s time for Africa! The continent is slated to represent nearly 13% of the global fragrance market in 2024 with annual growth predicted for at least the next five years. With a strong scent culture in place, this region is finally getting the recognition it deserves, and is a huge opportunity for the industry in spite of unique challenges.

The latest term to surface on TikTok is “perfume elitism” – that attitude that certain brands, scent profiles or fragrances are better than others. Are these “scent snobs” connoisseurs of fine fragrance or are the merely influenced by price point? Does our choice of scent say something about our finances as well as our taste? An interesting article and trend to be aware of.