Recently BeautyMatter brought together a group of industry experts to discuss the state of fragrance. A key topic was the importance of niche fragrance which has forever changed the way the industry and the public interact with fragrance. Read what they had to say in terms of distribution, scaling up and where the opportunities lie today.

Is a scent created by AI technology a more personalized product? Dutch company EveryHuman was at VivaTech in Paris presenting their concept to the crowd. In this article, the writer shares her thoughts on the scents created by an algorithm.

Selfridge’s beauty department has undergone a multi-million dollar renovation destined to capture the attention not only of the industry but of the international retail community. Focusing on in-store experiences, customized products, masterclasses and more, the retailer seeks to be the beauty destination for everyone.

Who knew that Leonardo Da Vinci also dabbled in fragrance and olfactology? Influenced by his mother’s culture, the genius painter-inventor was fascinated by the science of smell. In this exhibit visitors will learn about the artist’s interest in nature, plants and flowers and how he experimented in olfactory production.

What Is The Path To Becoming A Perfumer? How Can One Pursue This Field? An acclaimed nose and a self-taught perfumer discuss the road they took to follow their nose while providing excellent advice for anyone wishing to pursue this career path.

In the ongoing search for ways to be eco-conscious and to educate the public in doing so, the Perfume Shop is rolling out new and improved perfume bottle recycling units in a chainwide initiative. Customers who drop off a bottle are also given a discount on their next purchase.

In answer to the public demand for long lasting fragrances, a disruptive brand has launched a primer claiming to intensify and extend fragrance wear up to 24 hours. The author puts the product to the test and shares the results in this article.

TikTok is proving itself to be much more than a site for inspiration and fun videos as it new data shows UK consumers are spending more money there than elsewhere. In this article learn the do’s and don’ts to promote product and make the most of this selling opportunity.