2021 . 05 . 11
Perfect Corp, Shiseido Team Up at SXSW for Digital Presentation
Applications of digital technologies equipped with Artificial Intelligence and Augmented Reality to the beauty market
read more
The future of the beauty industry
2021 . 05 . 11
Applications of digital technologies equipped with Artificial Intelligence and Augmented Reality to the beauty market
read more
2021 . 05 . 11
Data from a study conducted on 1,000 consumers and 30 brands in France and Germany to verify consumer attitudes towards “natural” and “sustainable” products in the two countries.
read more
2021 . 05 . 11
The changes that Asian markets have had to face to adapt to the "new normal" by making use of new technologies and services: Whatsapp concierge, online consultations and training, virtual reality, sustainability and much more.
read more
2021 . 05 . 07
Recently Michael Edwards and his team released the launch updates and trends from Q1 2021 along with a summary of activity in 2020. The good news is that there are indications that Fragrance is experiencing a renaissance, coming back stronger in the luxury segment. Let’s take a look at the past year for some key learnings before diving into 2021.
read more
2021 . 05 . 04
Enjoying a perfume and sipping a delightful cup of tea trigger an intense experience of the senses. All of them are at play and in vibrant colours. Various geographies, West and East, and different times, past and present, mix to bring harmony. Will you care for some tea? Catherine Laskine-Balandina is your passionate guide. Beware, she will magnetically take you to an unknown destination, happiness.
read more
2021 . 05 . 04
A clear examination of the inaccuracies or half falsehoods that often lie behind the term "Clean Beauty".
read more
2021 . 05 . 04
An interesting article that combines sensual perfumes, cult films and wonderful protagonists.
read more
2021 . 05 . 04
Some brands are beginning to carry the so-called "carbon footprint" on their packaging, which shows the environmental impact of the product by reporting all the items of sustainability.
read more
2021 . 05 . 04
Creativity meets innovation when Central Saint Martins students pair up with Senior perfumers at Firmenich to bring us olfactory design projects destined to change the role fragrance has in our lives
read more
2021 . 05 . 04
An exhaustive overview of what it is and what parameters must be measured to evaluate the carbon footprint of a brand and a company.
read more