What about Pinterest’s Beauty and Wellness Fad? In fact of hair care, protective and low maintenance are the key-words in searches and Pins featuring braids styles. Concerning skin-care routine, in the era of video-call, the focus is on “skinimalism” and searches for “glowing skin how to get naturally” are at the top of the list.

Sparkling article that offers a journey through the iconic men's perfumes of the 80s and 90s. From the most classic fougere to calone-based ozonics, from Yves Saint Laurent to Chanel, from Fabergé to Calvin Klein….

The beauty blogger and published writer Julia Ferrari shares her beauty trend predictions as waterless products like powders, oils and butters for more sustainable alternatives. People want to know what’s in their skincare, creating their own tailored beauty routine. And what if your serum formula could adapt to your skin as it evolves?

An olfactory confession accompanied by memories of others that highlight how certain fragrances and smells are capable of awakening painful or not positive moments and emotions but which are part of our existence

Men too may want to be groomed and look after themselves! It is precisely for this reason that the Korean brand LAKA offers gender free make-up trying to "normalize" the fact that men can also have fun with make-up. No product is specifically defined for men or women: they have a neutral appearance and are very comfortable.

It is not always easy to approach and appreciate the perfumes considered "classic". Some, due to their evergreen accords or closer to those used by modern perfumery, are more easily appreciated, while others seem mythological creatures from other eras and not everyone is able to appreciate their charm. This article explains how to approach these masterpieces of the past.

The OO La Lab kit allows each of us to improvise as a perfumer to create our essence. After selecting the preference notes, you receive the kit contains samples of each of them and tubes and droppers to combine them, labels and screw-on nebulizers to spray your own tailor-made creations. Read the interview to find out what's behind this fantastic invention and its creator, Dan Terry.

This clever, portable fragrance item now ticks the sustainability box with the launch of refillable cartridges

Informative article on Mane's launch of floral extracts obtained with an extraction method that preserves their quality and sustainability. A new technology that takes us back in time!