2021 . 06 . 11
Innovation in sampling and selling fragrance online is coming out of the UK. During two recent Zoom calls I spoke with passionate founders who, each with their own unique concept and means of reaching the end consumer, offer viable business opportunities and solutions that artistic perfumery brands should be aware of and should consider. In part one of a two part series, meet the creators of genius online fragrance discovery site, Fiole.
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2021 . 06 . 08
This article explains the activities of the RIFM (Research Institute for Fragrance Materials) to evaluate the environmental safety of ingredients used in fragrance formulations.
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2021 . 06 . 08
Once mainly used for their aroma, essential oils are now sought out as ingredients with proven health benefits.
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2021 . 06 . 08
Young entrepreneurs in Asia are dabbling in the niche fragrance sector to launch innovative and culturally-driven concepts.
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2021 . 06 . 08
Emmanuelle Grau-Bretin, founder and director of the olfactory design center in Neuchâtel, Flacon & Molecule explains how olfactory marketing for hotels should be approached. She also reports how the EHL campus in Passugg (Swiss School of Tourism and Hospitality) worked on the theme of perfume in hospitality as part of a student project and the perfume is now used in the school hotel and is also available as a gift .
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2021 . 06 . 08
The pandemic-driven men's make-up trend faces a rapidly developing market that is already worth nearly $ 12 million but which, according to forecasts, will reach nearly $ 19 million in 2027.
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2021 . 06 . 04
For the past 16 months I’ve been writing about fragrance and beauty, devouring industry information, attending numerous webinars and trying, along with my colleagues all over the world, to determine what the in-store fragrance testing experience will be like once shops reopened. Here in Paris, with mandatory masks rules in place, the stores were finally allowed to open their doors again on May 19th. I gave it a week to let the dust settle before making a circuit of six different stores to get an idea of what is really happening. My conclusions?
It depends on where you go.
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2021 . 06 . 01
The Berlin perfume brand has witnessed many historical events since its creation in 1856. It managed to survive every time against all odds. Once though, it became a sleeping beauty for 36 long years. In 2012, the curse was broken, and her deep sleep ended. We take you through the "Happily Ever After’ tale chapter.
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2021 . 06 . 01
At the Pietro Canonica Museum of Villa Borghese in Rome, an exhibition by Maria Nitulescu will be held from 5 May to 20 June. The artist created an installation that transfigures the museum space, through sounds, lights, perfumes created by Geza Schön and sculptures by Pietro Canonica.
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2021 . 06 . 01
Let's dive into the fragrant and mysterious history of the “perfume capital”, Grasse.
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