2022 . 05 . 10
How Multi Balms Became Korea's Biggest Beauty Trend of 2022
Multi-purpose stick balms have become Korea's biggest beauty trend of 2022. This full-body, anti-wrinkle type of product has become extremely popular in Korea, so much so that Glowpick, a Korean review app for beauty products, dubbed "untact beauty (언 택트 뷰티)" as one of the biggest trends of 2021. The cult product is the Kahi Wrinkle Bounce by Charlotte Cho, co-founder of Soko Glam. In 2021, searches for Wrinkle Bounce Multi Balm went from around 100,000 to 12 million in a single year, and more than 10 million sticks were sold in February 2022, confirming Kahi as the most sought-after beauty brand on Naver, the main engine. of Korean research
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