The LUXE PACK packaging industry fair will be held from 7 to 8 June together with Make Up in Shanghai. The fair will host more than 180 exhibitors, 20% of which are new to the event. The TECH HUB, dedicated to digital smart packaging solutions, will make its debut.

Amouage CEO Marco Parsiegla discusses market trends, recent developments in Amouage's product offering, the peculiarities of a formulation with a high percentage of essential oils, but also recent developments in retail distribution in the world and the strategy for company growth in the Asian, Middle East, African and European markets.

The annual educational conference of Women in Flavor and Fragrance Commerce (WFFC) had the raw material Vanilla as its protagonist. The seminar, which included five educational sessions, touched on various aspects, including: the sourcing of vanilla in Madagascar, the differences between six vanilla extracts (types from Madagascar, Papua New Guinea, Indonesia, Uganda, Tanzania and Mexico) , the regulations on the use of vanillin as well as the historical and cultural elements of the use of the raw material.

L'Oreal, for the YSL brand, has launched SCENT-SATION, a new olfactory diagnosis created in collaboration with the EMOTIV company specialized in neuroscience, which uses artificial intelligence to identify 3 YSL fragrances, after a personalized analysis of the resulting emotions from the perception of different olfactory notes.

Givaudan Active Beauty has launched a new active for hair and scalp Patchoul'Up which has the properties of rebalancing the production of sebum, eliminating dandruff and normalizing the microbiome of the scalp. The active ingredient is sustainable as it is made by green fractionation from distilled patchouli leaves after their use as a raw material in the creation of fragrances.

There is a trend towards the revival of fragrances that had their heyday during the golden age of perfumery. Luxe packaging presents 4 French retro-style brands and their packaging solutions that reinterpret the classic design

In China, a new generation of high-end Chinese fragrance brands are satisfying young consumers, especially those born "post-95" and "post-00", who are looking for niche fragrances. Recognizing the potential of the market, even companies with no prior interest in fragrances have tried to break into the industry. Earlier this year, TikTok parent company Bytedance announced the launch of its perfume subsidiary, EMOTIF, which offers 3 fragrances in small formats (2ml and 9ml).

What is the role of perfume in transport (cars, airplanes, subways, space travel etc.)? What are the problems associated with olfactory messaging while traveling? How to benefit from the relaxing and anti-stress power of perfume?

How does the customer journey work for luxury customers? What needs to be done to make your mark and provide the best experience for your customers? This article reveals that reality, transparency and emotions drive purchases. Brands should therefore focus on inspiration when creating content and ads while maintaining an iconic style given by the relevance and celebration of cultural values.