Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 07 . 30 written by Karen Marin

Essencional's original content

Trends

Perfume

+1

Artistic Perfumery & the Pandemic: What happened since last year?

As part of the Esxence on Air program, the webinar entitled Artistic Perfumery & Pandemic revealed the findings obtained from a survey conducted in Spring 2021 by the Essencional Study Center in collaboration with the Develon Group. The objectives of the survey were twofold: to get information from the end-users on how the pandemic may have affected consumption habits, and, for professionals (brands, retailers, influencers, PR, journalists), to find out how they adapted business practices during this challenging period.

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2021 . 07 . 27 selected by Editorial Board

R&D

Beauty

Sustainability

+2

DNA & Cosmetics to Promote Traceability of Natural Resources

A consortium of eight companies to ensure the authenticity and traceability of vegetable raw materials used in cosmetics through DNA analysis.

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A further step towards transparency.

2021 . 07 . 27 selected by Editorial Board

Marketing

Trends

Fragrance lovers

+3

The Scent of Empire Chanel No 5 and Red Moscow by Karl Schlogel

A fascinating story that moves between Moscow and Paris and which has as protagonist the Soviet rival of Chanel n °5.

Photo Credits Red Moscow: https://50-ml.it/fragranze/zarkoperfume

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Interesting story about the most famous Soviet perfume, Red Moscow.

2021 . 07 . 23 written by Karen Marin

ARTISTIC PERFUMERY IN THE DIGITAL WORLD

As part of the Esxence on Air program, the webinar entitled Artistic Perfumery in the Digital World continued the observation of web searches and online conversations begun in the previous analysis “Whispers about Artistic Perfumery” (2018-2019) presented at Esxence in 2019. The study was sponsored by the Essencional Study Center in collaboration with the Develon Group, and the panel members came from both organizations.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 07 . 20 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Sustainability

+2

Parfums Voyages Imaginaires, an Exotic Escape Game

Isabelle Doyen and Camille Goutal, 2 lifelong friends have embarked on a new adventure. Under their expert hands, or rather eyes and noses, they take us to new horizons. The travelling game is utterly beautiful and exotic. Let’s discover what they are up to. Some fun. Positively.

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2021 . 07 . 20 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

+1

52 Fragrances and How to Think About Them

This article reports 52 fragrances, many of which belong to the niche sector of perfumery, divided into four categories based on the olfactory family: floral, woody, fresh / citrus / green and spicy / gourmand.

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An interesting and rich article on olfactory families.
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2021 . 07 . 20 selected by Editorial Board

Beauty

Marketing

Trends

+2

Green beauty movement takes UAE by storm

An article that talks about the clean beauty trend in the cosmetics and hair products sector in the United Arab Emirates.

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Clean beauty has caught on and is also evolving in the United Arab Emirates.

2021 . 07 . 16 written by Karen Marin

Essencional's original content

Olfactology

Perfume

+1

BIDDING ADIEU TO THE ORIENTAL FRAGRANCE FAMILY?

As a child I was always fascinated by stories of the Arabian Nights, by the tales of Sinbad, by the lure of souks and markets in faraway lands selling artisan products and spices in a world that was so very different from my California suburban stores. As an adult I was able to visit some of these places when I traveled to Beirut, Istanbul, Marrakech and Tunis. I appreciated each country’s individual culture, history, art and above all, the people. Perhaps this admiration is part of the reason why I had a special affinity for the fragrances classified as “oriental”. Never in my wildest dreams would I have thought that this term was derogatory or offensive, but the world is not the same as it was in my youth.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 07 . 13 selected by Editorial Board

Perfume

Trends

Scent During Quarantine: How a Pandemic Changed the Way Consumers Explore Fragrance

An interesting interview with Lauren Rooney, VP Fine Fragrance Marketing at Firmenich, who shares the different phases consumers went through during the months of the pandemic, when their world changed forever becoming smaller and more domestic and perfume became a safe haven.

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What kind of trends in fragrance came about on the heels of the pandemic?

2021 . 07 . 13 selected by Editorial Board

R&D

Trends

Olfactology

+2

How This Fragrance Innovator Uses AI To Connect Consumers With Therapeutic Scents

Artificial intelligence and emotions converge in the creation of an odor database based on information gathered from thousands of interviews. By analyzing these data, it is possible to create therapeutic fragrances that are good for the soul by evoking well-being, peace and positive feelings and sensations.

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What better way to re-evaluate and rediscover the sense of smell after it has been overshadowed by the upcoming Covid-19?