Givaudan accesses T-mall data to predict consumer trends and demands and create follow the changes in trends recorded in China by the T-Mall Lab.

Perfumes weren't always meant to be either masculine or feminine, and as new generations embrace the concept of gender fluidity, the world of perfumes is also following this trend.

Knowing fragrances launched long ago can lead to discovering much more valid and original creations than recent launches of novelties

If you want to learn more about this brand you can find curiosities and useful information about its history and its founders in our article Dive into the big blue or le grand bleu with Ex Nihilo

Photo credits: https://www.premiumbeautynews.com/en/ex-nihilo-boosts-development-on,18663

The story of Moroccan women, workers and entrepreneurs, involved in the production of essential and absolute oil of rose

Here's a wonderful tool for fragrance lovers and professionals to provide straight-forward, honest information about fragrance and fragrance ingredients.

Interesting interview with the master perfumer Francis Kurkdjian

Photo credits: https://www.lesechos.fr/2018/10/francis-kurkdjian-nez-moderne-1020954

The story of The Fragrance Shop, a family-run shop with 25 years of experience and a loyal clientele for which it creates tailor-made perfumes or replicas of classics without alcohol and oil-based preservatives.

An article that talks about a new Chinese legislation on the protection of personal data. The consequences of the PIPL similar to the European GDPR and the California Consumer Privacy Act will also serve to contain the excessive power of giants such as Alibaba and Tencent.

The emotional aspect is today increasingly relevant in the design and production of olfactory solutions in which AI and big data are fundamental tools.