2021 . 10 . 12
First effects of the surge in the costs of acquiring new customers on Facebook, Instagram and other digital platforms. There is talk of a return to old forms of communication (radio, TV) and the use of micro-influencers for a post Cookies era
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2021 . 10 . 12
Extensive and detailed article on the presence of PFAS perfluorocarbons in cosmetic products and on the fact that they would like to be banned in the USA with the No PFAS in Cosmetics Act.
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2021 . 10 . 08
The word “essential” indicates that something is absolutely necessary, indispensable, fundamental, even vital. When something is essential, it can’t be done without, it is necessary to have it. In regard to fragrance, the scent is essential and therefore so is the perfumer, but much of the rest is secondary. Consequently, the idea of putting the fragrance at the heart of a brand may seem obvious, but is it? In 2018 Geraldine Archambault did that very thing with the launch of Essential Parfums, a brand that’s challenging the (fragrance) establishment in so many ways.
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2021 . 10 . 08
This extract from a larger report shares examples of how niche brands have successfully participated in key shopping events in China
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2021 . 10 . 08
HOOHAA brings niche fragrance to the subscription box scheme, giving consumers a chance to discover something special at home.
Photo credits: fragrantica.com
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2021 . 10 . 05
This article analyses the possibilities to register a certain fragrance as a trademark before the European Trademark Office (EUIPO).
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2021 . 10 . 05
Scentmate allows you to transform your briefing into perfume samples by taking advantage of Firmenich's experience and expertise, the aid of Artificial Intelligence and an extremely user friendly and intuitive application, speeding up all the preliminary stages in creating a perfume
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2021 . 10 . 05
A foundation that gathers over 100 companies " signed on to a statement of support for the extended producer responsibility (EPR) movement to facilitate packaging collection" to give a signal to government institutions to give support to companies as the revenue from recycling does not compensate for the related costs
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2021 . 09 . 28
A pleasant interview with the “King of perfumes” Walter Johnsen.
Photo credits: https://www.prestigeonline.com/sg/beauty-wellness/fragrances/walter-johnsen-the-king-of-fragrances-on-graff-new-perfumes/
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2021 . 09 . 28
Fashion Institute of Technology (New York State University) graduates from the Cosmetics and Fragrance Marketing and Management course presented The Future of Consumerism, a two-part study that examines how COVID-19 has triggered changes in the mindset of American consumers and identifies the magnitude of its impact on brands and retailers in a post-pandemic world, proposing models for forecasting customer behavior in an increasingly circular economy
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