Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 11 . 02 selected by Editorial Board

Beauty

Retail

Sustainability

+1

Indie Beauty Pioneer Credo Phases Out Single-Use Plastic, PFAS, and Other Package Toxins

The CREDO BEAUTY retail chain has a series of programs to reduce the environmental impact of the proposed products and their packaging with collection and recycling centers and refillable containers.

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Good initiative for a better planet

2021 . 11 . 02 selected by Editorial Board

Retail

Marketing

Trends

+2

Retail and neurodiversity: Why shops should turn down the volume

The store environment where sensory levels are used (music, perfumes, lights) can be repulsive and annoying for neurodivergent and autistic customers. Interesting analysis of the problems and initiatives already activated to address these aspects of the welcome and usability of the "kind" experience in the stores

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Great to see disabilities being addressed

2021 . 10 . 29 selected by Editorial Board

Perfume

Fragrance museums

Education

+3

The Rubin Museum’s Mandala Lab Imparts Emotional Wisdom

Article on the Mandala Lab of the Rubin Museum in New York, which offers a Buddhist sensory experience and which includes an olfactory and memory library curated by Christophe Laudamiel.

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Scent for well being

2021 . 10 . 29 selected by Editorial Board

Perfume

Marketing

Trends

+2

Inside Louis Vuitton and Frank Gehry’s Luminous New Fragrance Collection

Presentation of the new Louis Vuitton Les Extrait line, which saw the collaboration of the nose Cavallier Belletrud and the architect Frank Gehry's who designed the bottle.



Photo credits:https://www.fragrantica.com

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When the arts meet
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 10 . 26 selected by Editorial Board

Perfume

Fragrance lovers

Scents and Sensitivity

Can fragrance be the key to unlocking the personality inside an introvert?

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The wonderful power of fragrances explained in an article

2021 . 10 . 26 selected by Editorial Board

Marketing

Trends

Beauty

+1

Indonesia’s Burgeoning Beauty Scene

A study on the importance of the Indonesian market and the growth in demand for halal products. A market of extreme importance for both cosmetics and fragrances and even more for niche fragrances.

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Very interesting data on the Indonesian market
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2021 . 10 . 20 written by Silvio Levi

Essencional's original content

Events

Perfume

+1

Essencional in Cannes: The Joy of Meeting in Person Again

Dear reader,

Over these long months, during which the pandemic has shocked the whole world, we have never interrupted our activities to monitor and analyze the markets that have had to embrace the digital world as best as they could in order to overcome the limits imposed on maintaining interpersonal relationships without face to face meetings.

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2021 . 10 . 19 selected by Editorial Board

Perfume

R&D

Marketing

+1

Coty To Install Touchless Fragrance Testers at Retail

Coty together with Everie will insert contactless testers in stores that will allow to distribute single drops of perfume directly on the skin or on mouillettes making it safer and less wasteful to test fragrances.

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Another interesting digital innovation
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 10 . 19 selected by Editorial Board

Regulatory

R&D

CHINA’S ANIMAL TESTING REGULATIONS: ETHICAL LEGISLATIONS OR COMMERCIAL STRATEGY?

An extremely interesting article on a hot topic: animal testing

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An in-depth article on Chinese regulations regarding animal experiments

2021 . 10 . 15 written by Karen Marin

Essencional's original content

Perfume

People

+4

CREATING « FEEL GOOD » FRAGRANCES AT GIVAUDAN

Think for a moment about how fragranced products can enhance your daily routine: you start with an invigorating shower gel, you spritz on a perfume that makes you happy, you light a calming candle as the day ends and retire to bed using a relaxing pillow spray to induce sleep. More than ever people around the world are looking to fragrance to enhance their well-being and create a cozy ambiance at home. Since 1995 global fragrance and flavor house Givaudan has been a pioneer in researching ways to create feel-good fragrances and has now launched their patented MoodScentz® program. To dive deeper into this subject I interviewed MaryPierre Julien, Naturals Innovation Perfumer at Givaudan, who shares personal anecdotes that bring special meaning to her mission.

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