Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 06 . 22 selected by Editorial Board

Beauty

Marketing

Trends

Korean Beauty Is Still Growing

This article provides relevant data regarding the boom in k-beauty exhibitions over the past year (especially in the US and other Asian countries).

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Article on the sales trend of k-beauty

2021 . 06 . 18 written by Karen Marin

Essencional's original content

Retail

Perfume

+1

INNOVATION UK: ODORE, THE SWEET SMELL OF SUCCESSFUL SAMPLING CAMPAIGNS

Innovation in sampling and selling fragrance online is coming out of the UK. During two recent Zoom calls I spoke with passionate founders who, each with their own unique concept and means of reaching the end consumer, offer viable business opportunities and solutions that artistic perfumery brands should be aware of and should consider.

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2021 . 06 . 15 written by Laurence Arrigo Klove

Essencional's original content

People

Ingredients

+1

Maison Lesquendieu Perfumes, a loving dialogue between a grand-father and his grand-son

Jérôme embarked on an arduous search for a book written by his grand-father Joseph Lesquendieu. He not only found the book but his own mission. To start afresh the glorious family perfume brand. The men-duo shares the same initial, the same passion for creating luxury perfumes and so much more. Let us listen to their conversation.

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2021 . 06 . 15 selected by Editorial Board

Beauty

Marketing

Trends

Study: Tik Tok's Influence on Skin Care

Skincare is a very popular topic on Tik Tok, and the hashtag #DIYfacemask has 104.1 million views. The article proposes the 5 most sought after topics under this hashtag and the 5 most sought after active cosmetic ingredients and highlights a fact to reflect on: influencers without qualifications and real skills in the field of skin care have on average 39% more followers and 217% more likes.

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An overview on the subject of skincare on Tik Tok.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 06 . 15 selected by Editorial Board

Packaging

Sustainability

Marketing

+2

Join Beauty’s Sustainable Packaging Conversation

Want to find out what brand owners, suppliers, designers and retailers think about sustainable packaging? Read the article and find out their opinions!

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This article collects opinions and testimonies of industry experts on the topic of sustainable packaging

2021 . 06 . 15 selected by Editorial Board

Perfume

Trends

Marketing

Exclusive: The Man Behind Dior Perfumes On The Importance Of The Human Touch

This article reports news and information on Dior's “NOSE” film, which focuses on the work of the perfumer of the famous brand.

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An interesting interview with the perfumer Francois Demachy, the iconic nose of J’Adore, by Dior.
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2021 . 06 . 15 selected by Editorial Board

Perfume

Marketing

Trends

Spring 2021 Fragrance Market Trends

An overview of the trends for spring dictated by the changes in preferences related to Covid and mainly adopted by generation Z

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Let's find out what are the trends this spring for the world of fragrances

2021 . 06 . 15 selected by Editorial Board

Beauty

Marketing

Trends

+3

Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty

This article talks about the Dove campaign against distorted virtual images on social media and in favor of self-esteem, especially of teenagers

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A topic to reflect on Photo credits: https://ipmark.com/tag/marcas/
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 06 . 11 written by Karen Marin

Essencional's original content

Retail

Perfume

INNOVATION UK: FIOLE, THE WORLD’S 1ST VIRTUAL PERFUMERY

Innovation in sampling and selling fragrance online is coming out of the UK. During two recent Zoom calls I spoke with passionate founders who, each with their own unique concept and means of reaching the end consumer, offer viable business opportunities and solutions that artistic perfumery brands should be aware of and should consider. In part one of a two part series, meet the creators of genius online fragrance discovery site, Fiole.

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2021 . 06 . 08 selected by Editorial Board

Sustainability

Ingredients

Trends

+2

Interview: RIFM Scientist Talks Environmental Safety

This article explains the activities of the RIFM (Research Institute for Fragrance Materials) to evaluate the environmental safety of ingredients used in fragrance formulations.

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Interview with Chaitra Deodhar on the safety of fragrances from an environmental point of view