2022 . 03 . 01
Ingredients before brands: The new beauty consumer priority?
Consumers of beauty products are turning more and more towards the purchase of products with active ingredients such as niacinamide and vitamin C while the focus on the direct purchase of a product or brand decreases. This trend, already highlighted in 2019, has also been confirmed recently: the search for ingredients by consumers has grown by 229% in the last year ...
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