Back in the early 2000’s when I was the fragrance buyer at Sephora US, I met Bernard Naim, President of Panouge, at the Tax Free World show in Cannes when I was searching for fragrances that would be completely new to the US market. As happens so often in the artistic fragrance world, that initial encounter evolved into a long term working relationship and friendship. Little did I know that Bernard and his team are behind the development of their brands from conception to distribution, and all the steps in between. Eager to get the inside story behind the company and the method, we caught up after the 2021 Tax Free Show, nearly 20 years after our initial meeting.

Since 1904, Caron has played a powerful and clear instrument called talent. Bold and daring creations come out of this beautiful music. We are all ears to its beauty.

Americans have had a long standing love affair with Italy for many years, probably dating back to the 1950’s with Cinecittà, Sofia Loren and the concept of “la Dolce Vita”. So when Mozzafiato, a new eCommerce site dedicated to the finest Italian beauty, fragrance, grooming and home brands, launched in the US last year, it was bound to be met with open arms and amore at first click. At a time when Americans couldn’t travel to Italy due to lockdowns, what may have seemed like an inopportune moment to launch, turned out to be great timing. While sheltering at home, people could enjoy brands they knew and loved while discovering new ones, bringing a bit of Italy into their lives. To find out more, I contacted Mozzafiato’s founder and CEO, Amy Parsons, for an exclusive interview.