This article explores the topic of VIC, very important customers and digital strategies to involve this segment, based on the results of the Tencent / BCG study “A New Generation of Chinese Consumers Reshaping the Luxury Market.

"Bois de Jasmin" dedicates an in-depth article to the charm of the floral olfactory family in perfumery, highlighting how the perception of these notes is enriched thanks to the technological developments relating to raw materials

Dominique Ropion, IFF master perfumer, created the perfume for the French Pavilion at the Dubai World Expo which is on sale in the official shop of the pavilion.

Perfumer Thierry Wasser talks to us about his latest creations for the L’Art & La Matière collection by Guerlain and the art of olfactory composition

Vogue Business talks about how the role of influencers is changing: today they take on positions and positions within companies in order to increase the following of younger audiences. Some examples of this trend, risks and opportunities in this new role of business leader and advisor.

As part of the 2025 strategy and the goal of expanding the fragrance business, Givaudan announced that it has reached an agreement to acquire Custom Essence, a US-based natural fragrance company.

Edible products with collagen and now with hyaluronic acid (HA) are becoming increasingly appearing on the Chinese market. No longer just food supplements but also tempting gummy candies and thirst-quenching drinks contain these ingredients once a legacy of cosmetics. This could become an important trend in the Asian market because, according to Chinese culture, medicines and foods should share the same source ...

Some independent perfumers debate whether it is appropriate to do perfume layering and how to do it correctly. A way to create, without causing disasters, your own very personal perfume ...