Givaudan has unveiled its new brand identity through the "Human by nature" concept with which the company wants to celebrate the beauty of the human experience and the connection with nature: "We are proud to be a very human company, committed to creating happier and healthier lives and deeply committed to showing our love for nature in everything we do "

Consumers of beauty products are turning more and more towards the purchase of products with active ingredients such as niacinamide and vitamin C while the focus on the direct purchase of a product or brand decreases. This trend, already highlighted in 2019, has also been confirmed recently: the search for ingredients by consumers has grown by 229% in the last year ...

Some beauty brands are entering into agreements with Amazon to curb the unauthorized resale of their products on its market. For Amazon, it's a way to better compete with retail giants like Ulta and Sephora.

Fragrance Creators Association has announced the expansion of its website, https://fragranceconservatory.com, with the addition of one hundred new raw materials. The site's ingredient list contains information on the origin and safe use of nearly 300 fragrance ingredients. The website aims to provide clear and contextualized information and foster transparency on the ingredients used for the fragrances

The luxury brand Amaffi opened its first boutique in the United States, New York. The brand's vision is the creation of natural fragrances enclosed in luxury crystal bottles, comparable to works of high jewelery

According to a new report released by Allied Market Research, the size of the luxury perfume market, valued at $ 11.7 billion in 2018, is expected to reach $ 16.8 billion by 2026, posting a CAGR of 5.3% from 2019 to 2026.

The entire packaging range of Chanel's new N ° 1 line is eco-designed and includes bio-based materials, thanks to the collaboration - started in 2018 - of Chanel Fragrance and Beauty Packaging with the Finnish start-up Sulapac. In particular, Sulapac has designed the new generation lid of the N ° 1 de Chanel Cream which is made up of 90% bio-based materials from renewable resources. A real technological challenge that has led to numerous patent pending applications

Halal beauty is a booming market that had a global turnover of $ 74.7 billion in 2020 and for which sales of halal cosmetics are expected to increase by 9.6% CAGR through 2026. The Southeast Asia is the main market for halal cosmetics and the Asia Pacific region (APAC) represents the largest share of this thriving market, with Malaysia and Indonesia leading the way.

Social commerce is poised to account for 40% of digital sales in beauty in key markets in the next few years. As the world becomes more "mobile-first", brands must be aware of this growing opportunity.