2021 . 11 . 30
Some independent perfumers debate whether it is appropriate to do perfume layering and how to do it correctly. A way to create, without causing disasters, your own very personal perfume ...
read more
2021 . 11 . 26
Back in the early 2000’s when I was the fragrance buyer at Sephora US, I met Bernard Naim, President of Panouge, at the Tax Free World show in Cannes when I was searching for fragrances that would be completely new to the US market. As happens so often in the artistic fragrance world, that initial encounter evolved into a long term working relationship and friendship. Little did I know that Bernard and his team are behind the development of their brands from conception to distribution, and all the steps in between. Eager to get the inside story behind the company and the method, we caught up after the 2021 Tax Free Show, nearly 20 years after our initial meeting.
read more
2021 . 11 . 26
Artistic Director and designer Thierry de Baschmakoff incorporates the principles of sustainability and a straightforward, honest approach with his niche fragrance brand
read more
2021 . 11 . 23
Since 1904, Caron has played a powerful and clear instrument called talent. Bold and daring creations come out of this beautiful music. We are all ears to its beauty.
read more
2021 . 11 . 23
The advice of the great entrepreneur Hinako Sugioka Israel on how to be successful in the modern beauty sector
read more
2021 . 11 . 23
Curious interview with the owners of the Ayond brand who answer in an interesting way to questions about the role of smells in their life and experience
read more
2021 . 11 . 19
Americans have had a long standing love affair with Italy for many years, probably dating back to the 1950’s with Cinecittà, Sofia Loren and the concept of “la Dolce Vita”. So when Mozzafiato, a new eCommerce site dedicated to the finest Italian beauty, fragrance, grooming and home brands, launched in the US last year, it was bound to be met with open arms and amore at first click. At a time when Americans couldn’t travel to Italy due to lockdowns, what may have seemed like an inopportune moment to launch, turned out to be great timing. While sheltering at home, people could enjoy brands they knew and loved while discovering new ones, bringing a bit of Italy into their lives. To find out more, I contacted Mozzafiato’s founder and CEO, Amy Parsons, for an exclusive interview.
read more
2021 . 11 . 19
Symrise has entered into a joint venture with Groupe Neroli in order to sustainably expand its capacity in natural products. The joint venture is building a fully equipped factory in Grasse, complete with R&D and ingredient development laboratories with local partners, with the aim of creating the most technologically advanced and sustainable factory in the region, a competence center that will produce its natural ingredients in an ecological and socially conscious way.
read more
2021 . 11 . 19
Through an intense approach based on direct-to-consumer marketing via website and social network, the Maison21G customizable perfume brand, which already has 3 stores in Singapore, is preparing to enter the Middle East, the United States, China in 2022 and in Europe in 2023. The founder, Joanna Monge, former Director of IFF, has chosen to target young consumers in South Asia, China and India where, with a penetration rate of less than 1%, the perfumery of niche has significant growth potential.
read more