Euromonitor has released the study "Revamping Digital Engagement in Fragrances", highlighting the factors driving fragrance innovation and the evolution of consumer demands following the COVID-1, including the relevance of ecommerce, towards which they have migrated all generations of consumers and the repositioning of the image of fragrances. As high levels of stress globally introduced the demand for emotional well-being, the industry has repositioned fragrances away from sensuality and social occasions towards self-pampering , feeling special and personal well-being, and added functional statements related to emotions and mental well-being.

Fragrance sales remain resilient despite the current economic climate. Why? It could all be about the way a scent makes you feel.

Sleep expert Ray Soberano describes essential oils as a natural alternative to sleep medications, as they relax the mind and body, and help reduce sleep disruptions such as snoring, sleep apnea and night heat. The various oils with relaxing properties such as Vanilla, Cedar, Chamomile and Lavender, Bergamot, Jasmine, Ylang-Ylang and their effects on the nervous system are reviewed.

In a post-pandemic world, where mental health has become a top priority, recent research by Givaudan found that 85% of people think fragrance can have a positive impact on their mood and well-being.

MoodScentz, Givaudan's AI-powered fragrance design technology, introduces a new neurobiological measurement capability that helps better understand how fragrances can function as mood enhancers. “The updated platform is the result of four years of collaboration with world-renowned academic leaders and a legacy of more than 35 years in neuroscience research,” Givaudan said in a statement. MoodScentz+ covers a wide range of positive moods including: 'Relax and Unwind', 'Invigorate and Recharge', 'Happy and Blissful'. MoodScentz+ therefore fits perfectly with current consumer expectations.

Neuroscience and technology meet niche fragrance, bringing to market fragrances that make you smell good and feel good.

What smells will we smell in a decade? Will we smell different? Perfumers and flora agriculture experts believe so, as the flowers and herbs used to create perfumes are losing their habitat or changing their genetic markers due to climate change. An interesting study dedicated to how climate change can affect the supply of raw materials in India and how producers are coping with this risk.

From an analysis of influencer data, fragrances are starting to appear more and more often in the “haul” videos of beauty influencers. Furthermore, on tik tok the number of influencers active in the fragrance sector grew by 82% in the period January/September 2022 compared to 2021.

L'Oréal hosted the first North Asian Beauty Industry Innovation Summit during the China International Import Expo, focusing on the future of beauty fueled by technology and innovation through co-creation in Japan, China and Korea .
Fabrice Megarbane, President of L'Oréal North Asia and CEO of L'Oréal China, said: “The North Asia region accounts for more than a third of the total global beauty market. It has a unique ecosystem of what we call the beauty triangle of C-beauty, J-beauty and K-beauty. There are cultural relevance and commonalities in the region's beauty needs, while each market brings unique strengths. This dynamic is what makes the North Asian region special, not only as an engine of growth, but also as an inspiration for technological advancement.”