2022 . 03 . 15
Firmenich presented its new Sharing Innovation 2022 collection of 5 perfumery ingredients. The company has included three previously exclusive proprietary ingredients: a lily of the valley note that scores high on green chemistry; a 100% renewable ingredient made with biotechnology; and a natural rose formulated with a cold concentration technique. Within the collection there is also a synthetic molecule composed of recycled materials and, finally, a natural ingredient with full traceability through Firmenich's digital application, Path2Farm.
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2022 . 03 . 15
How is it possible to produce glass bottles with a low carbon footprint?
Gérald Martines, founder of the consulting agency In Signes spoke about it at the latest Fragrance Innovation Summit, also examining the strategies that increase the sustainability of the production process.
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2022 . 03 . 10
The pandemic has triggered a radical change in the use of perfume, which has returned to being used, as thousands of years ago, for health and healing. The article reports that 80% of people interviewed said they wanted the emotional and physical benefits of perfume, to use it as a means capable of providing well-being.
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2022 . 03 . 10
The technology finds various applications in the world of perfumes: from fragrances created with the help of Artificial Intelligence to find the perfect balance of ingredients, to innovative packaging with incorporated NFC and much more ...
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2022 . 03 . 08
Like fashion, the beauty sector is also characterized by a multitude of brands that can be defined as fast beauty, characterized by fast production and consumption models. An interesting article provides a critical view of the phenomenon and its environmental impacts, especially in relation to the use of plastic packaging.
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2021 . 03 . 08
Interesting video intended for people who want to become a perfumer on the inclusiveness of the world of perfumery. Victoria from Bois de Jasmine brings her experience and suggestions and testifies that the fragrance industry is open to anyone who is passionate, curious and motivated
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2022 . 03 . 03
When was the last time you took a class and learned something new? When did you last dedicate time and attention to a subject that would grow your mind and enrich your well-being? Education doesn’t stop once we’ve received our diplomas; education is a lifelong pursuit, and educational opportunities in perfumery exist at all levels and for all interests. The Institute for Art and Olfaction (IAO), a Los Angeles-based non-profit organization who seeks to foster access, education and scent experimentation, offers a diverse range of online classes that make it easy to learn more about fragrance from the comfort of your own home.
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2022 . 03 . 03
ScentAir, a solution of the company ScentAir Technologies, specialized in olfactory marketing, has collaborated with The view from the Shard, a London tourist attraction located in the tallest building in London, for an environmental olfactory experience. The olfactory marketing solution adopted has achieved an increase in the number of visitors and a 30% increase in the time spent in the building.
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2022 . 03 . 03
Respected blogger Victoria Frolova gives a short list of her favorite fragrance related books that are always within arms reach.
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