The advice of the great entrepreneur Hinako Sugioka Israel on how to be successful in the modern beauty sector

Curious interview with the owners of the Ayond brand who answer in an interesting way to questions about the role of smells in their life and experience

Symrise has entered into a joint venture with Groupe Neroli in order to sustainably expand its capacity in natural products. The joint venture is building a fully equipped factory in Grasse, complete with R&D and ingredient development laboratories with local partners, with the aim of creating the most technologically advanced and sustainable factory in the region, a competence center that will produce its natural ingredients in an ecological and socially conscious way.

Through an intense approach based on direct-to-consumer marketing via website and social network, the Maison21G customizable perfume brand, which already has 3 stores in Singapore, is preparing to enter the Middle East, the United States, China in 2022 and in Europe in 2023. The founder, Joanna Monge, former Director of IFF, has chosen to target young consumers in South Asia, China and India where, with a penetration rate of less than 1%, the perfumery of niche has significant growth potential.

New tests on cell cultures, toxicological tests to evaluate skin sensitization without the use of animals. The strategy, which consists of three alternative methods, was approved by the OECD (Organization for Economic Co-operation and Development). The same organization has also approved the Kinetic Direct Peptide Reactivity Assay, which makes it possible to predict, without testing on animals, the intensity of an allergic reaction in humans. In 2018, the European Parliament approved a resolution calling for a global ban on animal testing and on the sale of cosmetics tested on animals by 2023. These cruelty free alternative methods are therefore even more necessary!

Talking about the two fragrances created for Amouage, the two perfumers Cécile Zarokian and Karine Vinchon-Spehner also tell us about their experiences and passions.

In this interview, Frédéric Malle talks about the latest creation of his brand, Synthetic Jungle by Anne Flipo, and focuses on his vision of perfumery.

Photo credits: https://the-talks.com/interview/frederic-malle/

L'Oréal has announced the launch of a new global model for the disclosure of the ingredients of both mass-market and luxury fragrances with the aim of greater transparency towards the consumer

The well-known perfumer Francis Kurkdjian talks about his career, explaining where his inspirations and his creative process come from.