Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 12 . 07 selected by Editorial Board

Perfume

Marketing

Trends

Guerlain Leads the Way in Fragrance’s Fluid Future

Perfumer Thierry Wasser talks to us about his latest creations for the L’Art & La Matière collection by Guerlain and the art of olfactory composition

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Interesting interview with Thierry Wasser.

2021 . 12 . 03 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Noses

+2

Miller et Bertaux, You & Me Together, Wherever

Artists’ duos are full of brio. Miller et Bertaux has passed on the baton to Domy and Denis, sister, and brother. Loyal to the brand, they are addicted to travelling adventures and share their olfactory memories.

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2021 . 12 . 03 selected by Editorial Board

Marketing

Trends

People

Influencers get an upgrade. Now they’re in charge.

Vogue Business talks about how the role of influencers is changing: today they take on positions and positions within companies in order to increase the following of younger audiences. Some examples of this trend, risks and opportunities in this new role of business leader and advisor.

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Excellent article

2021 . 12 . 03 selected by Editorial Board

Perfume

Marketing

Ingredients

Givaudan to acquire Custom Essence

As part of the 2025 strategy and the goal of expanding the fragrance business, Givaudan announced that it has reached an agreement to acquire Custom Essence, a US-based natural fragrance company.

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To stay up to date on the moves of the big names in the sector
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 11 . 30 selected by Editorial Board

Beauty

Ingredients

Trends

+1

‘Edible Beauty’: Hyaluronic Acid Foods are Taking off in China

Edible products with collagen and now with hyaluronic acid (HA) are becoming increasingly appearing on the Chinese market. No longer just food supplements but also tempting gummy candies and thirst-quenching drinks contain these ingredients once a legacy of cosmetics. This could become an important trend in the Asian market because, according to Chinese culture, medicines and foods should share the same source ...

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Incredibly interesting new trend

2021 . 11 . 30 selected by Editorial Board

Perfume

Noses

People

+2

Perfumer Workshop: Layering Natural Fragrances + Part 1 Draw  

Some independent perfumers debate whether it is appropriate to do perfume layering and how to do it correctly. A way to create, without causing disasters, your own very personal perfume ...

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Let's discover the different opinions of some perfumers on layering
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2021 . 11 . 26 written by Karen Marin

Essencional's original content

Perfume

Noses

+3

PANOUGE: CREATING A NEW GENERATION OF PERFUME

Back in the early 2000’s when I was the fragrance buyer at Sephora US, I met Bernard Naim, President of Panouge, at the Tax Free World show in Cannes when I was searching for fragrances that would be completely new to the US market. As happens so often in the artistic fragrance world, that initial encounter evolved into a long term working relationship and friendship. Little did I know that Bernard and his team are behind the development of their brands from conception to distribution, and all the steps in between. Eager to get the inside story behind the company and the method, we caught up after the 2021 Tax Free Show, nearly 20 years after our initial meeting.

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2021 . 11 . 26 selected by Editorial Board

Perfume

Education

Ingredients

+2

Maxime Baud: “I’d like ScenTree to become a ‘social Wikipedia’ of perfumery raw materials”

An interview with Maxime Baud, one of the founders of ScenTree, an online classification tool for raw materials used in perfumery for professionals.

Would you like to know more? Read our interview: SCENTREE: Exploring the many branches of fragrance ingredients (essencional.com)

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Excellent initiative to support.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 11 . 26 selected by Editorial Board

Perfume

Sustainability

Marketing

Upcycling and transparency: J.U.S Parfums successfully plays with trends

Artistic Director and designer Thierry de Baschmakoff incorporates the principles of sustainability and a straightforward, honest approach with his niche fragrance brand

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An example of a niche brand that rides the wave of eco-sustainability

2021 . 11 . 23 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+1

Caron Paris, Let the Music Play

Since 1904, Caron has played a powerful and clear instrument called talent. Bold and daring creations come out of this beautiful music. We are all ears to its beauty.

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