Harpers bazaar talks about the launch of the fragrances of the Phlur brand, whose creative director is Chriselle Lim, an American entrepreneur and mega influencer, which had an impressive result. Suffice it to say that her fragrance “Missing Person”, created by Constance Georges-Picot, went viral on TikTok, selling out in five hours and leaving a waiting list of over 200,000 people. Lim stated that the perfume "has become a therapy for the people on TikTok". The line has just been launched by Selfridge.

Elise Vernon Pearlstine spent 17 years pursuing a passionate career as a wildlife biologist, traveling and studying extensively on site, after which she embarked on the path of ethnobotany, natural perfumer and educator.
In this book she speaks with two voices: a more intimate colloquial tone and a more technical one, which blend perfectly within the pages. Ethnobotany is the heart of the book which deals with the fascinating pollinator-plant-environment relationship and which fascinates in a compelling and informative way.

In this article we find a list of classic fragrances that have patchouli as a predominant note or present in their formulation. The article is accompanied by a video that tells how the way patchouli is processed greatly affects its smell: a steam-distilled patchouli oil has an earthy, moldy, clayey smell, while solvent-distilled patchouli absolute reminiscent of cocoa and dry woods. Other methods allow distillers to recompose patchouli essence fractions to bring out certain effects, such as licorice or sweet notes.

Story of a day with the President Thomas Fontaine and the Managing Director Anne Cécile Pouant discovering a unique institution in the world, the Osmothèque, of its activities and an olfactory journey towards some fragrances preserved and rediscovered there: 1921 Coty Emeraude, Zibeline de Weil (Claude Fraysse), Bandit, Caron Narcisse Noir ...

Guochao refers to products that incorporate elements of traditional Chinese culture and style, revisited with a modern twist. The noses of CPL aromas, after an internal survey, have identified the local scented elements that most likely evoke emotions in a Chinese consumer: from the scents of tea, to the Four Nobles of Chinese art, to the ink and paper fragrances of traditional calligraphy.

Since the olfactory world expresses itself directly by referring to the senses and emotions and the English or Italian language are not adequate to express all the olfactory nuances, communicating a brand online becomes a challenge. How to find the right words to talk about a product whose main mode of use is the physical one?

Sushant Panda and Anil Panda Indian entrepreneurs, in 2017 launched 3003BC a perfume company based in Gurugram specializing in bespoke fragrances. The name of the company refers to the era of Mesopotamian civilization. The creation of customized fragrances takes place thanks to an artificial intelligence tool, called Tapputi, in honor of the first perfumer of Babylon

The need for premium packaging in luxury perfumery depends on various factors. The article by piticstyle.com explores its advantages ranging from the effect of packaging on the perception of the brand, to the construction of its identity, to the protection needs of the bottle and fragrance, to the definition of a luxury positioning. It is highlighted how it is increasingly necessary to focus on sophisticated designs and also how the design of the packaging is decisive for visually describing the fragrance.