2022 . 04 . 28
Brand founder and perfumer Julian Bedel shares the story behind his brand where creations are inspired by what nature has to offer.
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2022 . 04 . 28
A comparison between different voices of retail, marketing and brand design experts who answer the following question: "what is the role of luxury beauty and how can luxury beauty brands resonate with today's consumers?"
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2022 . 04 . 26
Givaudan continues its mission to discover new ways to make fragrance more eco-conscious and sustainable, turning it's attention to vetiver this time
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2022 . 04 . 26
The latest data from Future Market Insights indicates that the perfume market will grow at a CAGR of 4% through 2031. Sales of unisex perfumes, natural perfumes and eau fraiche are expected to increase. The shift of consumer preferences towards natural ingredients and rapid urbanization are the market drivers identified by the research ...
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2022 . 04 . 21
After having heard about it for years, I finally decided to visit the Perfume Museum in Milan and interview its founders. I was given an extremely kind welcome by Daniela Candio, curator of the Museum, and by the director, Giorgio Dalla Villa, who, for the next two hours overwhelmed me with stories, anecdotes and the outpouring of their passion that it is my pleasure and duty to share with our readers. So let's start our journey to discover this magical place, the guardian of forgotten stories filled with creativity.
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2022 . 04 . 21
Are natural fragrances safer than those made with synthetics or are they part of the "greenwashing" problem facing the beauty industry?
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2022 . 04 . 21
Husband and wife team David Seth and Kavi Moltz talk about the creative process and bringing fragrance to the common man.
Photo credits: https://www.forbes.com/sites/celiashatzman/2021/09/22/grapefruit-generation-is-the-latest-ds--durga-fragrance-that-breaks-all-the-rules/?sh=77b1828539f0
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2022 . 04 . 19
InterParfums, a fragrance brand development and launch company, has seen tremendous growth in the perfume industry resulting from a major shift in consumer buying behavior and pent-up post-Covid demand. The company recorded the best results in its history: $ 880 million in revenue for fiscal year 2021, an increase of 23% compared to 2019. In the North American market alone, it recorded a sales growth of 50% compared to the previous year. 2019. In an interesting interview with the founder and CEO of the company, Jean Madar, the three main factors that have positively influenced the purchase of fragrances are examined: the interaction that women have with fragrances, men's perfumery businesses and globalization.
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2022 . 04 . 19
A brand of pastry perfumes. An interesting story for the bold and courageous choices of the owners of the brand.
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2022 . 04 . 14
‘If I were not King of France, I would choose to be a citizen of Venice.’ – Henry III*
When one thinks about Venice, it is with a sense of wonder. This floating city, unlike any other in the world, veiled in mystery and secrets, was once the richest and most powerful empire in Europe and a bustling center for trade. Consequently, Venice played a pivotal role in the history of perfumery, a fact that is too little known. Enter the Vidal family. Not only are they native Venetians with ancestors among the founding families of the city, but they also have over a century of expertise in the fragrance and beauty sector.
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