Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 01 . 04 selected by Editorial Board

Perfume

Marketing

Trends

“China will soon be the 2nd global perfume market,” Sylvain Eyraud, Takasago

Japanese group Takasago, a leader in perfume composition in Asia, provides brands with consumer information, an olfactory experience and a wide range of ingredients to help them understand today's China, the new Eldorado for fragrances

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Interesting interview that reveals the characteristics and expectations of the Chinese fragrance market

2021 . 12 . 31 written by Editorial Board

Essencional's original content

Perfume

People

+3

2021: our Essencional Year!

At this festive time of year, the entire team at Essencional would like to take a moment to thank each and every one of our loyal subscribers. This year we may have been separated physically but we still feel your support, your energy and your enthusiasm coming to us virtually, encouraging us to bring you stories that inform, entertain and inspire.

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2021 . 12 . 31 selected by Editorial Board

Perfume

Noses

People

+3

‘Mumbai Noise’ is perfumer Ben Gorham's olfactory ode to his Indian roots

Byredo's latest perfume, "Mumbai Noise", tells the memories of Ben Gorham linked to Mumbai and its atmospheres that are interpreted by the Indian photographer "Ashish Shah" who has enlisted a diverse cast of local dancers, architects transformed into models, drag performers and artists and produced a bright portfolio of images intended to reflect modern India.

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A fragrant dive into the modern India

2021 . 12 . 31 selected by Editorial Board

Perfume

Ingredients

R&D

+1

Firmenich Announces Sustainable Innovation Partnership with Jungle: Launches World First with Muguet Firgood™

Firmenich has announced a partnership with Jungle, a French start-up, and the launch of the first ingredient developed together: Muguet Firgood, the first sustainable extract of muguet for premium perfumery.

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An interesting ingredient innovation
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 12 . 28 selected by Editorial Board

R&D

Marketing

Trends

Resale, rental and NFTs: Vogue Business Index reveals top trends in innovation

An extract from the Vogue ranking, drawn up in collaboration with Klarna, on brands significant for digital innovation, ESG, financial and omnichannel performance and the main evidence on 2022 trends relating to rental, nfc and blockchain and presence in the metaverse

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The best innovations to follow closely in the next year.

2021 . 12 . 28 selected by Editorial Board

Perfume

Marketing

Trends

Sales of unisex fragrances expected to grow in Saudi Arabia and the Emirates

According to research by P&S Intelligence, unisex fragrances will be among the main market and growth drivers for Saudi Arabia and the United Arab Emirates: the fragrance market will record a growth rate of 8.3% (Compound annual growth rate - CAGR) between 2020 and 2030, to reach $ 3,810.5 million in 2030, from a base of $ 1,738.5 million in 2020.

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After the lockdowns and the crisis caused by the pandemic, the fragrance market in Saudi Arabia and the Emirates returns to grow, with a predilection for unisex fragrances.
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2021 . 12 . 24 written by Karen Marin

Essencional's original content

Perfume

Events

+3

IT’S A WRAP: CANDID CONVERSATIONS FROM CANNES PART 2

In this second of two installments, the Essencional Editorial Team meets face to face with a few of our contacts during a lull at the Tax Free World Show in Cannes. What have they been working on since we last met? What is coming in 2022 and are there any sneak previews we can share with our readers?

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2021 . 12 . 24 selected by Editorial Board

Perfume

Fragrance lovers

Step inside the greatest chemist in the world

The Financial Times dedicates an article to the 800-year tradition of Officina Santa Maria Novella and its most famous fragrances

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An extraordinary pharmaceutical workshop that preserves the ancient tradition
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 12 . 24 selected by Editorial Board

Perfume

Marketing

Fragrance lovers

+1

Meet the fragrance duo blazing a multisensory trail

The collaboration between Barnabé Fillion and Jochen Holz, glass artist, has given birth to a new line of perfumes that celebrates the contamination of the senses

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Keyword: synaesthesia

2021 . 12 . 21 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Fragrance lovers

+2

All I want for Xmas is You. Festive fragrances are on their way.

A perfume. Fragrances can be the best presents ever. By engaging our senses, festive fragrances magically take us to a festive world. Happy Scent Celebration!

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