An unmissable list of 10 books for fragrance lovers. The list includes novels - from Suskind's “The Perfume” to Erica Bauermeister's “The Scent Keeper” - in which the olfactory sense is predominant in the descriptions and in the way in which the protagonist relates to the world - popular and in-depth books on the history of perfume - such as Perfume by Lizzie Ostrom- olfactory memoirs, such as “In Sensorium: Notes For My People By Tanaïs” or insights into vintage perfumery, feminism, fashion and design and LGBTQIA themes such as Barbara Herman's “Scent and Subversion”.

Indie company Brand Nails Inc. has created a line of 6 chocolate-scented nail polishes inspired by the new Magnum ice cream duet bars. For this creation, Magnum has established a collaboration with the famous nail artist Mei Kawajiri who then created hyper pigmented nail polishes aimed at a sensory experience.

Givaudan announced the development of Customer Foresight, a platform designed to leverage Givaudan’s big data, artificial intelligence and experience to co-create food experiences with customers and meet the ever-changing needs of consumers. Clients will be able to detect emerging signals and trends to anticipate potential future outcome scenarios, opening up opportunities to improve current development processes.

The fragrance subscription platform has updated their look while also adding a selection of niche brands including Creed.

Photo Credits: scentbird.com

L'Oréal is finalizing the acquisition of Byredo perfumes from UK investment fund Manzanita Capital, Le Figaro reported Wednesday. The operation would have been carried out on the basis of a valuation of one billion euros. If the transaction is finalized, it will be the first acquisition made by Nicolas Hieronimus, appointed last year to the general management of L'Oréal, notes Le Figaro

According to NPD data in China, sales of prestige cosmetics on e-commerce increased by 11% in the first quarter of 2022, with increases in January and February that offset a decline in March. During the period, sales of hair products increased by 43%, supported by a 33% increase in March alone. Sales of fragrances increased by 18%, despite the decline in March due to Covid. An improvement is expected starting in June, when the Chinese 618 Shopping Festival kicks off, and the government will release new favorable policies to increase consumption.