2022 . 04 . 19
It Is More Than A Scent That Drives Customers To Buy Top Fragrances
InterParfums, a fragrance brand development and launch company, has seen tremendous growth in the perfume industry resulting from a major shift in consumer buying behavior and pent-up post-Covid demand. The company recorded the best results in its history: $ 880 million in revenue for fiscal year 2021, an increase of 23% compared to 2019. In the North American market alone, it recorded a sales growth of 50% compared to the previous year. 2019. In an interesting interview with the founder and CEO of the company, Jean Madar, the three main factors that have positively influenced the purchase of fragrances are examined: the interaction that women have with fragrances, men's perfumery businesses and globalization.
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