Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 04 . 19 selected by Editorial Board

Perfume

Marketing

Trends

+2

It Is More Than A Scent That Drives Customers To Buy Top Fragrances

InterParfums, a fragrance brand development and launch company, has seen tremendous growth in the perfume industry resulting from a major shift in consumer buying behavior and pent-up post-Covid demand. The company recorded the best results in its history: $ 880 million in revenue for fiscal year 2021, an increase of 23% compared to 2019. In the North American market alone, it recorded a sales growth of 50% compared to the previous year. 2019. In an interesting interview with the founder and CEO of the company, Jean Madar, the three main factors that have positively influenced the purchase of fragrances are examined: the interaction that women have with fragrances, men's perfumery businesses and globalization.

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The fragrance boom explained in a pleasant and curious interview.

2022 . 04 . 19 selected by Editorial Board

Perfume

Marketing

Trends

+1

M’sians like smelling sweet, as proven by this startup’s 6-figure revenue in 3 months

A brand of pastry perfumes. An interesting story for the bold and courageous choices of the owners of the brand.

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The best dessert in a bottle.

2022 . 04 . 14 written by Karen Marin

Essencional's original content

Perfume

Fragrance museums

+2

THE MERCHANT OF VENICE: An Homage to the Tradition of Venetian Perfumery

‘If I were not King of France, I would choose to be a citizen of Venice.’ – Henry III*

When one thinks about Venice, it is with a sense of wonder. This floating city, unlike any other in the world, veiled in mystery and secrets, was once the richest and most powerful empire in Europe and a bustling center for trade. Consequently, Venice played a pivotal role in the history of perfumery, a fact that is too little known. Enter the Vidal family. Not only are they native Venetians with ancestors among the founding families of the city, but they also have over a century of expertise in the fragrance and beauty sector.

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2022 . 04 . 15 selected by Editorial Board

Perfume

People

Retail

+2

Scents of success as Jorum bets on traditional retailing

With over a decade of experience creating fragrances for other cult brands, the Edinburgh-based company has doubled sales for three consecutive years with annual sales now approaching £ 500,000. Jorum has the goal of opening more stores to add to his current boutique on St Stephen Street in Edinburgh. Although online growth was strong during the lockdown, Mr McCall, the owner and nose of the company, believes the future of perfumes lies in brick-and-mortar stores.

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Interview with Jorum Studio, Scotland's end-to-end perfumery.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 04 . 15 selected by Editorial Board

Beauty

Perfume

R&D

+2

The Fight Against Fakes in the Cosmetics Industry

The counterfeiting market in the United States is worth about $ 75 million, or about 8% of total sales. The Vice President of Business Development of Covetra, a leading company in tracking and anti-counterfeiting systems, explains how technology makes it possible to combat fakes in the cosmetic field.

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A battle in the name of originality

2021 . 08 . 06 written by Karen Marin

Esxence 2022

Essencional's original content

Fragrance museums

+2

FRAGRANT MOMENTS IN TIME: Smelling the past in The Hague

What does it take to create a multi-sensory event? How is it conceived and what considerations need to be taken into account? This summer the Mauritshuis museum in the Hague is hosting a unique exhibit entitled Fleeting – Scents in Colour in which fragrance enhances the visitors experience. Intrigued by this meeting of art and scent, I contacted the curators and their fragrance partner at International Flavors & Fragrances (IFF) to get the full story, and as soon as European borders opened up again, I booked a trip to the Netherlands to check it out for myself.

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2022 . 04 . 12 selected by Editorial Board

Beauty

Marketing

Trends

+2

Clean Beauty & Minimalism

More than 120 industry executives attended the clean beauty convention held in New York by the Society of Cosmetic Chemists. “By 2025, the skin care sector is expected to become a $ 181 billion industry. The expectation of clean cosmetics has evolved beyond formula ingredients and packaging, although despite its popularity, to date there is no universal definition of what clean beauty means "noted Mallory Goldberg Senior Marketing Director of Glow Recipe…

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Very interesting data and trends.

2022 . 04 . 12 selected by Editorial Board

Packaging

Events

Sustainability, innovation & tech at LUXE PACK Shanghai

The LUXE PACK packaging industry fair will be held from 7 to 8 June together with Make Up in Shanghai. The fair will host more than 180 exhibitors, 20% of which are new to the event. The TECH HUB, dedicated to digital smart packaging solutions, will make its debut.

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Sustainability, technology and innovation meet at the packaging fair.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 04 . 07 selected by Editorial Board

Perfume

Marketing

Trends

+2

[Interview] Amouage CEO Discusses Fragrance Sales, Trends & Recent Launches

Amouage CEO Marco Parsiegla discusses market trends, recent developments in Amouage's product offering, the peculiarities of a formulation with a high percentage of essential oils, but also recent developments in retail distribution in the world and the strategy for company growth in the Asian, Middle East, African and European markets.

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Interesting interview with Marco Parsiegla, CEO of Amouage

2022 . 04 . 07 selected by Editorial Board

Perfume

Events

Ingredients

+1

Recap of WFFC Annual Educational Seminar on Vanilla

The annual educational conference of Women in Flavor and Fragrance Commerce (WFFC) had the raw material Vanilla as its protagonist. The seminar, which included five educational sessions, touched on various aspects, including: the sourcing of vanilla in Madagascar, the differences between six vanilla extracts (types from Madagascar, Papua New Guinea, Indonesia, Uganda, Tanzania and Mexico) , the regulations on the use of vanillin as well as the historical and cultural elements of the use of the raw material.

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The vanilla queen