Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 09 . 12 written by Laurence Arrigo Klove

Essencional's original content

Fragrance lovers

Education

So Cool to Refresh Our Knowledge With Fragrance Summer Schools.

The heat of the summer is over and so is the treat of scented courses. Taking the time to be a student is like sitting on the front bench of a Fragrance ‘House’.

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2024 . 09 . 12 selected by Editorial Board

Trends

Perfume

Fragrance lovers

10 Cozy Perfume Trends For Fall, Predicted By Fragrance Experts

From unexpected gourmands to punk moodiness, from new florals to boozy notes, the Fall fragrance launches offer something intriguing for everyone. Brand founders including Dmitri Weber of Goldfield & Banks and Michelle Feeney of Floral Street share their thoughts on the Fall scent trends coming to a counter near you.

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Insiders across the globe share their thoughts on top scents for Fall

2024 . 09 . 12 selected by Editorial Board

Education

Marketing

Luxury Unfiltered: The real reason luxury brands fail

What makes a consumer loyal to a luxury brand? Exceptional product, the finest craftsmanship and excellent quality are de rigueur, so what else should a brand do? It goes back to making every interaction extraordinary and authentic. Relationship building, creating memorable experiences, connecting honestly, and so much more. Great reading for any brand.

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An expert’s views on how brands can flourish and cultivate consumer loyalty

2024 . 09 . 12 selected by Editorial Board

Retail

Beauty

Net-A-Porter switches beauty business to affiliate model

As the luxury sector continues to struggle, it’s probably inevitable that Net-a-Porter is deciding to shift its beauty business. Sadly, like FarFetch before them, these multi-brand sites just don’t seem to understand how to make the most of beauty. By switching to an affiliate model they will be the bridge driving consumers to their partner’s e-commerce channels to complete the purchase.

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Yet another mullti-brand online retailer catering to luxury brands to shutter the beauty category
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 09 . 12 selected by Editorial Board

Perfume

Marketing

China’s fragrance frenzy goes luxury or local

As the Chinese consumer dips a toe into fragrance, the market is increasingly more polarized between pricey foreign brands and entry-level local ones who focus on cultural heritage elements. And with economic conditions shifting consumer behavior away from luxury spending towards being cost-conscious, now is the time for brands to rethink their strategies in the region.

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The market is split between high end international brands vs affordable domestic options

2024 . 09 . 05 written by Karen Marin

Essencional's original content

Fragrance lovers

Events

Leonardo da Vinci: the story behind his link with perfumery

Once again, your intrepid reporter hit the road to discover an immersive olfactory exhibit which presented new revelations about the polymath, Leonardo da Vinci. What is the link between this Renaissance Man and perfumery? Let’s find out.

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2024 . 09 . 05 selected by Editorial Board

Beauty

Trends

What skin care products are in demand in Europe and the UK?

Beauty and skincare brands will be interested in this report which shares data on the regional preferences of consumers around the world. Serums or sunscreen? Eco-friendly or high tech? Here is terrific source of information to consider when developing new product and when studying new market entry.

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Get the scoop on what consumers are looking for in Europe, the UK as well as the Middle East and Asia.

2024 . 09 . 05 selected by Editorial Board

Fragrance lovers

Perfume

Education

Experimental Perfume Club: Luxe Blending Experience

For anyone who’s interested in creating their own perfume, London’s Experimental Perfume Club offers a blending session where participants can learn about ingredients and then be accompanied through the creation process. In this article the author shares her thoughts on the experience.

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Curious to try creating your own fragrance? Sign up here!
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 09 . 05 selected by Editorial Board

Trends

Fragrance lovers

Ingredients

Cocktail-Inspired Perfume Is Fall's Next Big Trend—These 11 Will Sell Out

Cheers! After seasons of gourmands and woody scents the latest in fragrance takes a cue from the cocktail menu. From champagne to espresso martinis, from whisky to amaretto, from tequila to cognac, this trend serves up boozy notes that will make you long to cozy up to the bar for a new fragrance.

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Shaken, stirred or sipped? The next thing in fragrance inspired by mixologists

2024 . 09 . 05 selected by Editorial Board

Noses

Perfume

Fragrance lovers

First look: how Diptyque used synaesthesia to create its poetic new perfume collection

A group of five talented perfumers were enlisted to work on “Les Essences de Diptyque”, the brands latest collection which pays tribute to the artistry of nature. In this article read the stories behind the creative process, all coming from the perfumers’ point of view.

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The French maison’s latest fragrances bring olfactory life to odourless elements of nature