L'Oreal, for the YSL brand, has launched SCENT-SATION, a new olfactory diagnosis created in collaboration with the EMOTIV company specialized in neuroscience, which uses artificial intelligence to identify 3 YSL fragrances, after a personalized analysis of the resulting emotions from the perception of different olfactory notes.

Givaudan Active Beauty has launched a new active for hair and scalp Patchoul'Up which has the properties of rebalancing the production of sebum, eliminating dandruff and normalizing the microbiome of the scalp. The active ingredient is sustainable as it is made by green fractionation from distilled patchouli leaves after their use as a raw material in the creation of fragrances.

There is a trend towards the revival of fragrances that had their heyday during the golden age of perfumery. Luxe packaging presents 4 French retro-style brands and their packaging solutions that reinterpret the classic design

In China, a new generation of high-end Chinese fragrance brands are satisfying young consumers, especially those born "post-95" and "post-00", who are looking for niche fragrances. Recognizing the potential of the market, even companies with no prior interest in fragrances have tried to break into the industry. Earlier this year, TikTok parent company Bytedance announced the launch of its perfume subsidiary, EMOTIF, which offers 3 fragrances in small formats (2ml and 9ml).

What is the role of perfume in transport (cars, airplanes, subways, space travel etc.)? What are the problems associated with olfactory messaging while traveling? How to benefit from the relaxing and anti-stress power of perfume?

How does the customer journey work for luxury customers? What needs to be done to make your mark and provide the best experience for your customers? This article reveals that reality, transparency and emotions drive purchases. Brands should therefore focus on inspiration when creating content and ads while maintaining an iconic style given by the relevance and celebration of cultural values.

Recently published by Ahmed Al-Harrasi and Saurabh Bhatia, the book entitled "Role of Essential Oils in the Management of COVID-19" which mentions olfactory aromatherapy (OA) as an alternative treatment for respiratory diseases and psychological disorders, in particular against COVID-19. The book aims to develop strategies to effectively manage mental and physical health using essential oils in the COVID-19 pandemic.

Perfume makes you feel good, ignites personal creativity and the ability to invent and imagine: an interesting article from Financial Times tells the benefits of perfume according to the protagonists of perfumery and the sensations arising from some timeless classics.

Sephora has launched a new alliance with Shipt, a same-day shopping and delivery company operating in the United States, to be able to guarantee deliveries of beauty products in just one hour from the time of purchase.