2022 . 05 . 05
An intense interview with Byredo's creative director, Ben Gorham, about his creative process and how the mindset of athlete and basketball player made the foundation and success of his brand possible.
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2022 . 05 . 03
A brief but comprehensive account of what emerged during the "Niche perfumery" event organized by the Italian Institute for Foreign Trade (ITA) in collaboration with Esxence.
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2022 . 05 . 03
L'Oréal Travel Retail EMEAI has partnered with Qatar Duty Free for the exclusive global retail pre-launch of two new Armani / Privé Haute Couture fragrances at Hamad International Airport (HIA). The fragrances, Indigo Tanzanite and Magenta Tanzanite, are presented in an engaging pop-up shop modeled like an "Atelier des Emotions". The multi-sensory animation invites travelers to discover the Armani / Privé fragrance collections by selecting an emotion and grabbing its scented cube. An individual olfactory consultation is then offered to find your own olfactory signature
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2022 . 04 . 28
Brand founder and perfumer Julian Bedel shares the story behind his brand where creations are inspired by what nature has to offer.
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2022 . 04 . 28
A comparison between different voices of retail, marketing and brand design experts who answer the following question: "what is the role of luxury beauty and how can luxury beauty brands resonate with today's consumers?"
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2022 . 04 . 26
Givaudan continues its mission to discover new ways to make fragrance more eco-conscious and sustainable, turning it's attention to vetiver this time
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2022 . 04 . 26
The latest data from Future Market Insights indicates that the perfume market will grow at a CAGR of 4% through 2031. Sales of unisex perfumes, natural perfumes and eau fraiche are expected to increase. The shift of consumer preferences towards natural ingredients and rapid urbanization are the market drivers identified by the research ...
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2022 . 04 . 21
After having heard about it for years, I finally decided to visit the Perfume Museum in Milan and interview its founders. I was given an extremely kind welcome by Daniela Candio, curator of the Museum, and by the director, Giorgio Dalla Villa, who, for the next two hours overwhelmed me with stories, anecdotes and the outpouring of their passion that it is my pleasure and duty to share with our readers. So let's start our journey to discover this magical place, the guardian of forgotten stories filled with creativity.
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2022 . 04 . 21
Are natural fragrances safer than those made with synthetics or are they part of the "greenwashing" problem facing the beauty industry?
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2022 . 04 . 21
Husband and wife team David Seth and Kavi Moltz talk about the creative process and bringing fragrance to the common man.
Photo credits: https://www.forbes.com/sites/celiashatzman/2021/09/22/grapefruit-generation-is-the-latest-ds--durga-fragrance-that-breaks-all-the-rules/?sh=77b1828539f0
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