Guochao refers to products that incorporate elements of traditional Chinese culture and style, revisited with a modern twist. The noses of CPL aromas, after an internal survey, have identified the local scented elements that most likely evoke emotions in a Chinese consumer: from the scents of tea, to the Four Nobles of Chinese art, to the ink and paper fragrances of traditional calligraphy.

Since the olfactory world expresses itself directly by referring to the senses and emotions and the English or Italian language are not adequate to express all the olfactory nuances, communicating a brand online becomes a challenge. How to find the right words to talk about a product whose main mode of use is the physical one?

Sushant Panda and Anil Panda Indian entrepreneurs, in 2017 launched 3003BC a perfume company based in Gurugram specializing in bespoke fragrances. The name of the company refers to the era of Mesopotamian civilization. The creation of customized fragrances takes place thanks to an artificial intelligence tool, called Tapputi, in honor of the first perfumer of Babylon

The need for premium packaging in luxury perfumery depends on various factors. The article by piticstyle.com explores its advantages ranging from the effect of packaging on the perception of the brand, to the construction of its identity, to the protection needs of the bottle and fragrance, to the definition of a luxury positioning. It is highlighted how it is increasingly necessary to focus on sophisticated designs and also how the design of the packaging is decisive for visually describing the fragrance.

To present the new perfumes of the L'Art & La Matière line, Guerlain chose the Moroccan artist Ghizlane Agzenaï to create flacons, through interchangeable plates, decorated with geometric shapes and colors that recall Arab cultural designs

In this interview, the perfumer Aurélien Guichard ranges from his daily life, to his tastes in clothing, drinks, music to get to list his favorite smells. The nose studied at the Givaudan School of Perfumery in Paris and subsequently worked with brands such as Davidoff, Gucci, John Galliano and Valentino before starting his own line, Matiere Premiere ("raw materials"), dedicated to the use of raw materials. prominent premieres.

The desire and need to put an end to superficial greenwashing initiatives in the world of beauty is increasingly insistent. So how do you show that a brand really cares about the cause of sustainability and that it really delivers what it promises? Being transparent is a good place to start, experts say.