2022 . 10 . 11
Sales of prestige fragrances overtake pre-pandemic levels in France, NPD
Sales of prestige fragrances recorded a 20% increase in the selective channel (perfumes, department stores and specialist e-shops of prestige) in France during the first eight months of the year, according to a report by The NPD Group. A rate well above that of the whole of 2021 when sales had increased by 11%, restricted by subsequent lockdowns during the first half of the year. Consumers show a preference for more concentrated perfumes. In fact, eau de parfum sales increased by 23% compared to the same period last year and increased by 12% compared to 2019.
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