Candle brand founder Julie Maskula is bringing a bit of humor and whimsy to the home fragrance category with her Anecdote line of candles. Formerly a strategy consultant, she turned a personal project into a business and now distributes her product in specialty and independent stores. By keeping the brand relative and relatable, she sees more growth through partnerships and collaborations.

A new analytics program will allow Fragrance Creators to service the public faster and more efficiently when it comes to predicting trends, identifying opportunities, issues and threats facing the perfume industry and the planet. With data-backed insight, this group, who represents the majority of fragrance manufacturing in North America, will have a leg up in anticipating regulatory and public policy trends.

With the increasing focus on self-care, maintaining healthy skin is in the spotlight. The staggering list of ingredients and products can be a bit overwhelming as you try to put together a routine that’s right for you. When do you use what? And in which order? Here is the definitive guide to simplify the process to help you get it right.

Turning a personal love for fragrance into a thriving business is a dream. By bringing an existing Western model to Singapore, the co-founders at I’VRE are hoping to change the way people experience and use fragrance. Starting with a mainstream assortment, the goal is to add more unique and boutique brands to the mix.

Rich, creamy, and exotic, sandalwood has played a major role in perfumery since time immemorial. Did you know it can take 15 years or more for the oils in the trees to be ready for harvesting? This precious ingredient has been endangered due to unscrupulous overharvesting, but new options re available including synthetics. Learn more about this mythical raw material and discover a short list of fragrances in which it takes center stage.

Forget about adventure travel, the latest thing may be scent-based adventures!

On a journey to the ancient city of Luang Prabang, take a detour from the temples and palaces to discover benzoin, a locally harvested raw material. Used for centuries in pharmacology, beauty products and perfumery, the sweet smelling resin is a chameleon ingredient with many facets, hence its inclusion in fragrances from many olfactive families.