Were you unable to go to the last Sniffapalooza event? CaFleureBon brings you there with a detailed report. The former two-day event is now a one-day event in New York's perfume district. The pandemic changed the composition of Elizabeth Street with major stores Atelier Cologne, Cire Trudon, Claus Porto, Natura Brazil and Nest, Red Flower. During the lunch, Sniffapalooza founder Karen Dubin presented Michael Edwards' Perfume Legends II - the update of one of the most significant books on modern perfumery - and the latest perfume by Eau d'Italie, Mystic Sunset.

Eurofragance, a perfume company based in Barcelona, opened its ArtLab Gallery to visitors at Beautyworld Middle East between October 31st and November 2nd. The space exhibited many works resulting from the collaboration between different perfumers and artists. This year the artwork presented at Eurofragance's ArtLab Gallery is the result of the collaboration of five young artists, currently established in Dubai, aged between 17 and 21, and six Eurofragance perfume creators: each work of art. The art created includes a visual element, such as a painting, and a perfume to complement it.

TikTok is becoming increasingly important for the fragrance sector as NPD reports that it accounts for 45% of social-media driven fragrance purchases in the US now. Are you present?

Guerlain's nose since 2008, Thierry Wasser, talks about the latest fragrances in Guerlain's l'Art & La Matière collection - Cherry Oud and Oud Nude - and Guerlain's sustainable sourcing of oud and sandalwood.

New Zealand perfumery house Abel has secured a $ 2.2 million loan from Maker Capital. The perfumery company, launched in 2013, specializes in the development of natural and "clean" fragrances and has had impressive growth in New Zealand and around the world, quadrupling its global sales over the past 5 years.

Mane Indonesia's new plant in Cikampek will focus on the production of flavorings for babies and pharmaceuticals (IPGs). The facility is also equipped with an internal quality control and microbiology laboratory, currently undergoing ISO 17025 accreditation.

Sony has developed a device to measure an individual's sense of smell. The company hopes it will eventually be used in hospitals as olfactory measurement could help in the early diagnosis of dementia. Fujita Shuji, who leads the promotion of olfactory activities at Sony, says he wants to make smells easier to manage by mechanizing their measurement and reducing the burden on examiners. He believes that because the new equipment makes olfactory measurement easier, it could be used more extensively, including for health checks.

The designer Philipp Plein has organized a meeting in his villa in Cannes for the launch of his first women's fragrance “Plein Fatale” which will be available at the end of October. The fragrance was created by Morillas, who took inspiration from the universe of Plein: "I wanted to create a joyful, exuberant and above all ultra feminine fragrance", explained Morillas. Plein Fatale will be available in three variations: Sparkling Gloss which features notes of blackcurrant and bergamot, Plein Bloom which includes floral scents of rose petals and jasmine and, finally, Fatale Fitted Dress which contains tones of sandalwood and vanilla. It is the first feminine fragrance by Plein.