In this article we find a list of classic fragrances that have patchouli as a predominant note or present in their formulation. The article is accompanied by a video that tells how the way patchouli is processed greatly affects its smell: a steam-distilled patchouli oil has an earthy, moldy, clayey smell, while solvent-distilled patchouli absolute reminiscent of cocoa and dry woods. Other methods allow distillers to recompose patchouli essence fractions to bring out certain effects, such as licorice or sweet notes.

Story of a day with the President Thomas Fontaine and the Managing Director Anne Cécile Pouant discovering a unique institution in the world, the Osmothèque, of its activities and an olfactory journey towards some fragrances preserved and rediscovered there: 1921 Coty Emeraude, Zibeline de Weil (Claude Fraysse), Bandit, Caron Narcisse Noir ...

Guochao refers to products that incorporate elements of traditional Chinese culture and style, revisited with a modern twist. The noses of CPL aromas, after an internal survey, have identified the local scented elements that most likely evoke emotions in a Chinese consumer: from the scents of tea, to the Four Nobles of Chinese art, to the ink and paper fragrances of traditional calligraphy.

Since the olfactory world expresses itself directly by referring to the senses and emotions and the English or Italian language are not adequate to express all the olfactory nuances, communicating a brand online becomes a challenge. How to find the right words to talk about a product whose main mode of use is the physical one?

Sushant Panda and Anil Panda Indian entrepreneurs, in 2017 launched 3003BC a perfume company based in Gurugram specializing in bespoke fragrances. The name of the company refers to the era of Mesopotamian civilization. The creation of customized fragrances takes place thanks to an artificial intelligence tool, called Tapputi, in honor of the first perfumer of Babylon

The need for premium packaging in luxury perfumery depends on various factors. The article by piticstyle.com explores its advantages ranging from the effect of packaging on the perception of the brand, to the construction of its identity, to the protection needs of the bottle and fragrance, to the definition of a luxury positioning. It is highlighted how it is increasingly necessary to focus on sophisticated designs and also how the design of the packaging is decisive for visually describing the fragrance.

To present the new perfumes of the L'Art & La Matière line, Guerlain chose the Moroccan artist Ghizlane Agzenaï to create flacons, through interchangeable plates, decorated with geometric shapes and colors that recall Arab cultural designs