Water-based fragrances may seem more “natural” and more skin friendly, but what’s the real story? Sarah McCartney of 4160 Tuesdays shares the facts and explains the challenges of working with this format while also clarifying what the consumer can expect in terms of wear and projection.

Not even twenty years ago oud infiltrated Western perfumery and now every fragrance house has at least one scent where this ingredient takes center stage. What’s the back story behind oud? Where does it come from and why is it so costly? Learn the basics and more in this all-encompassing article.

Niche perfumery enthusiasts will be making a beeline to the newly expanded Bloom Perfumery located in the heart of London. 2025 begins with the retailer relocating to a larger location while maintaining a posh address. With an assortment that is touted to be “80% exclusive” in the market, be ready to smell rare and independent perfume brands.

Harrods is one of the premier retailers in the world and getting a foot in the door is a dream for so many brands. In this interview Ms Collins speaks about the biggest opportunities and challenges in the beauty sector today, Harrods’ buying and selling strategies for beauty, and how it positions both Harrods and brands for success.

A new report from NielsenIQ confirms data previously shared by Circana which indicates fragrance is continuing to grow both in units and dollars in the US. Key drivers include TikTok, smaller sizes, tenacious scents and the young customer. Read on for more insight.

Our sense of smell is still underrated despite the wake-up call caused by the pandemic, but new technology is looking to shake up our nose through digitization of scent. Imagine sending scent messages around the world and bringing them to life via a 3D printer. The possibilities for scent and scent memory become endess!

Niche perfumery brands are known for their creativity and “out-of-the-box” thinking. BIBBI Parfums translates meditation sessions into fragrance with the help of perfumer Jérôme Epinette. In 2025 the brand looks forward to extending their collection with new fragrances while they look to expand their distribution.

Once again TikTok users are setting trends in how we use products. The latest one to involve fragrance, “perfume marinating”, will use up a 100ml bottle at an alarming speed. Read on to find out how it works and why it’s limited.