Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 09 . 19 written by Karen Marin

Essencional's original content

Fragrance lovers

Marketing

Essencional branches out: Want to grow your brand? Let’s talk.

In response to the many requests we have received, Essencional has launched consulting services targeted to artistic perfumery brands. Interested in seeing your brand reach its full potential? Take a look at how we may be of help.

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2024 . 09 . 19 selected by Editorial Board

Beauty

Regulatory

Perfume

What You Need to Know About Four Upcoming MoCRA-Related Developments

As the US continues to revise its regulations on cosmetics safety several new standards need to be respected, one of which relates to fragrance allergen labelling. This article provides a brief overview of some of the changes that brands need to address if products are sold in this market.

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The FDA at long last takes steps forward in updating regulatory standards on cosmetics safety

2024 . 09 . 19 selected by Editorial Board

Fragrance lovers

Sustainability

Retail

Fragrance Industry Veteran Paul Houlsby Launches The Perfume Movement, an AI-Driven Luxury Brand

Luxury and personalization meet in a new AI-driven tool which will allow customers to get involved in the creation process. The Perfume Movement will be trialed in the Middle East, a region where fragrance and individual olfactory expression are de rigueur.

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An industry veteran shares his vision for the next step in fragrance customization

2024 . 09 . 19 selected by Editorial Board

Trends

Perfume

Marketing

Spate Releases Annual Fragrance Trends Report for 2024

Just in time for retailers to make adjustments to Fall and Holiday assortments, trend-tracker Spate shares insight on what’s driving the market. While travel friendly formats and foodie scents are still all the rage, the good news is that indie brands are getting their share of the spotlight.

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Data platform trend tracker Spate shares insight on 3 key drivers for fragrance sales
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 09 . 19 selected by Editorial Board

R&D

Sustainability

Eco-friendly glass could disrupt luxury cosmetics packaging

Italian Glassmaker for cosmetics and fragrance Luigi Bormioli has partnered with LionGlass on a new eco-friendly alternative to soda lime silicate glass. Not only is this new option more planet-friendly but it’s also more crack-resistant.

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It’s a major innovation in glass-making and a win for the environment

2024 . 09 . 12 written by Laurence Arrigo Klove

Essencional's original content

Fragrance lovers

Education

So Cool to Refresh Our Knowledge With Fragrance Summer Schools.

The heat of the summer is over and so is the treat of scented courses. Taking the time to be a student is like sitting on the front bench of a Fragrance ‘House’.

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2024 . 09 . 12 selected by Editorial Board

Perfume

Marketing

China’s fragrance frenzy goes luxury or local

As the Chinese consumer dips a toe into fragrance, the market is increasingly more polarized between pricey foreign brands and entry-level local ones who focus on cultural heritage elements. And with economic conditions shifting consumer behavior away from luxury spending towards being cost-conscious, now is the time for brands to rethink their strategies in the region.

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The market is split between high end international brands vs affordable domestic options

2024 . 09 . 12 selected by Editorial Board

Trends

Perfume

Fragrance lovers

10 Cozy Perfume Trends For Fall, Predicted By Fragrance Experts

From unexpected gourmands to punk moodiness, from new florals to boozy notes, the Fall fragrance launches offer something intriguing for everyone. Brand founders including Dmitri Weber of Goldfield & Banks and Michelle Feeney of Floral Street share their thoughts on the Fall scent trends coming to a counter near you.

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Insiders across the globe share their thoughts on top scents for Fall
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 09 . 12 selected by Editorial Board

Education

Marketing

Luxury Unfiltered: The real reason luxury brands fail

What makes a consumer loyal to a luxury brand? Exceptional product, the finest craftsmanship and excellent quality are de rigueur, so what else should a brand do? It goes back to making every interaction extraordinary and authentic. Relationship building, creating memorable experiences, connecting honestly, and so much more. Great reading for any brand.

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An expert’s views on how brands can flourish and cultivate consumer loyalty

2024 . 09 . 12 selected by Editorial Board

Retail

Beauty

Net-A-Porter switches beauty business to affiliate model

As the luxury sector continues to struggle, it’s probably inevitable that Net-a-Porter is deciding to shift its beauty business. Sadly, like FarFetch before them, these multi-brand sites just don’t seem to understand how to make the most of beauty. By switching to an affiliate model they will be the bridge driving consumers to their partner’s e-commerce channels to complete the purchase.

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Yet another mullti-brand online retailer catering to luxury brands to shutter the beauty category