Going behind the scenes on the sourcing and harvesting of this precious raw material.

Multi-purpose product Florida Water, a type of eau de cologne with a regional cult following, is having a moment in the limelight again.

Sales of prestige fragrances recorded a 20% increase in the selective channel (perfumes, department stores and specialist e-shops of prestige) in France during the first eight months of the year, according to a report by The NPD Group. A rate well above that of the whole of 2021 when sales had increased by 11%, restricted by subsequent lockdowns during the first half of the year. Consumers show a preference for more concentrated perfumes. In fact, eau de parfum sales increased by 23% compared to the same period last year and increased by 12% compared to 2019.

Shiseido Europe is acquiring Gallinée Ltd., the London-based beauty brand focused on the microbiome, as part of its "WIN 2023 and Beyond" strategy to become the number 1 in the world in the category by 2030. Gallinée, founded in 2014 by Marie Drago, offers a range of science-backed beauty products featuring a proprietary complex of prebiotics, probiotics and postbiotics that nourish and strengthen the skin's microbiome.
Unilever Ventures was one of the first investors in Gallinée.

95% of migraine patients say they have a sensitivity to smell, also known as osmophobia. Sensitivity to odors is personal, so there are no hard and fast rules that apply to everyone. However, this article reviews which odors are best avoided and which ones to experiment with if you have this sensitivity to odors. Vanillin, musky notes, tobacco can trigger a crisis, while citrus fruits and aromatic herbs such as lavender, thyme, notes of mint, would not cause migraines.

Armani Beauty is partnering with the game "Fortnite" to promote its new fragrance. Through a challenge to be played on Fortnite, players have the opportunity to learn about the bottle, the ingredients and above all the wider universe of the perfume.

Luxe Pack Monaco, a fair dedicated to luxury packaging, will be held from 3 to 5 October 2022. The event will be an opportunity to discover the latest ecological and technological innovations in a rapidly evolving sector. The fair will have a program that will bring together more than 50 speakers and will be structured on five main pillars: GOING BIG (trends and forecasts), GOING GREEN (towards circularity), GOING TO CUSTOMER (packaging for new markets, new customers and consumer behavior. ), GOING LOCAL (transition towards virtuous procurement models), GOING DISRUPTIVE (materials and technology).

Harper Bazaar dedicates an in-depth study to the evolution of the world of fragrances and the latest trends that have developed: use of natural notes, aromatherapy, genderless fragrances. “Traditional designers and fragrance houses will never go away - but the world of fragrances has been defined by these fragrances as 'designers' for so long that there has been a bit of a vacuum in the industry and a real hunger for innovative fragrances. "says Emily Cameron, creative director of Ffern.