The link between scent and magic is rooted in history going back to ancient civilizations. Today a handful of brands are finding new ways to bring these two invisible forces together. Inspired by myths, legends and true practices, new scented products take a cue from mysticism, ceremonies and spiritual rites to bring modern magic into our lives.

It’s only the early days of 2023 but we’ve already seen Sephora pull the plug on two big brands while makeup titan Morphe shuttered all doors in the US and its parent company declared bankruptcy. The love affair with influencers appears to be on the wane as consumers seek more authenticity from brands along with founders that have a true interest in product over and above financial gain.

The Beauty Industry is making great strides when it comes to reusable packaging and “clean” ingredients but this isn’t enough. The Carbon Trust has issued a report grading brands on seven key criteria as they strive for reaching zero emissions and decarbonizing their supply chain. Several big players aren’t receiving a favorable report card.

With a career spanning more than four decades, there’s hardly a part of the fragrance world that Sue Philipps hasn’t touched. From her early days as a trainer to her years as VP Marketing at Tiffany, and so much more, Philipps has a wealth of experience to share: entrepreneur, trainer, author, advocate… read the article to find out more.

Candle brand founder Julie Maskula is bringing a bit of humor and whimsy to the home fragrance category with her Anecdote line of candles. Formerly a strategy consultant, she turned a personal project into a business and now distributes her product in specialty and independent stores. By keeping the brand relative and relatable, she sees more growth through partnerships and collaborations.

A new analytics program will allow Fragrance Creators to service the public faster and more efficiently when it comes to predicting trends, identifying opportunities, issues and threats facing the perfume industry and the planet. With data-backed insight, this group, who represents the majority of fragrance manufacturing in North America, will have a leg up in anticipating regulatory and public policy trends.

With the increasing focus on self-care, maintaining healthy skin is in the spotlight. The staggering list of ingredients and products can be a bit overwhelming as you try to put together a routine that’s right for you. When do you use what? And in which order? Here is the definitive guide to simplify the process to help you get it right.

Turning a personal love for fragrance into a thriving business is a dream. By bringing an existing Western model to Singapore, the co-founders at I’VRE are hoping to change the way people experience and use fragrance. Starting with a mainstream assortment, the goal is to add more unique and boutique brands to the mix.