Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 11 . 24 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

+4

Sens Unique opens a 'one-way' door into a perfumed wonderland

Renata's resolve is strong when adventuring into the world of unknown perfume brands. She demonstrates an impeccable expertise with a warm and personable welcome.

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2022 . 11 . 24 selected by Editorial Board

Perfume

R&D

Olfactology

+1

We won't smell of roses: Experts dwell on how climate change is affecting the perfume industry

What smells will we smell in a decade? Will we smell different? Perfumers and flora agriculture experts believe so, as the flowers and herbs used to create perfumes are losing their habitat or changing their genetic markers due to climate change. An interesting study dedicated to how climate change can affect the supply of raw materials in India and how producers are coping with this risk.

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A dramatic and interesting article on the consequences of climate change on our sense of smell.

2022 . 11 . 24 selected by Editorial Board

Perfume

Marketing

Trends

+1

Beauty Influencer Trends: Fragrance Shopping Hauls

From an analysis of influencer data, fragrances are starting to appear more and more often in the “haul” videos of beauty influencers. Furthermore, on tik tok the number of influencers active in the fragrance sector grew by 82% in the period January/September 2022 compared to 2021.

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Fragrances conquering social networks!

2022 . 11 . 23 selected by Editorial Board

Beauty

Events

R&D

+2

L’ORÉAL HOSTS FIRST NORTH ASIA BEAUTY INNOVATION SUMMIT

L'Oréal hosted the first North Asian Beauty Industry Innovation Summit during the China International Import Expo, focusing on the future of beauty fueled by technology and innovation through co-creation in Japan, China and Korea .
Fabrice Megarbane, President of L'Oréal North Asia and CEO of L'Oréal China, said: “The North Asia region accounts for more than a third of the total global beauty market. It has a unique ecosystem of what we call the beauty triangle of C-beauty, J-beauty and K-beauty. There are cultural relevance and commonalities in the region's beauty needs, while each market brings unique strengths. This dynamic is what makes the North Asian region special, not only as an engine of growth, but also as an inspiration for technological advancement.”

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An interesting event held by L'Oréal.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 11 . 23 selected by Editorial Board

Perfume

R&D

Marketing

Symrise stretches the boundaries of naturalness in perfumery

Symrise presented at the Beautyworld Middle East fair in Dubai, Garden Lab, the new line of 100% natural fruit extracts. Obtaining 100% natural fruit extracts and extracting odorous compounds from fruits known for their high water content is a real challenge as water distillation is very complicated and traditional extraction methods do not work. Symrise has managed to obtain this line through the application of the SymTrap extraction technology which has allowed the creation of apple, strawberry, maracuja, cranberry and blackcurrant extracts.

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A new conquest in the technological field for perfumers from all over the world.

2022 . 11 . 17 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Perfume

+4

FUEGUIA 1833: An interview with the founder, Julian Bedel

Argentina is not the first country that comes to mind when one thinks of fragrance, and yet, why not? Species of mimosa and acacia are indigenous to the country, pine and eucalyptus trees are cultivated there, and when we head to Patagonia, peaches, plums, pears and almonds are among the major crops. Fueguia 1833, founded in Buenos Aires by Julian Bedel, arrived on the niche fragrance scene in 2010. Bedel came to fragrance through an unconventional path as he initially followed his family footsteps and trained as a musician and painter. Seeking another creative outlet, he turned to fragrance with the idea of creating fragrances for a scent installation inspired by landscapes. The range was never meant to be commercialized, but consumer demand led to the creation of the brand which was initially conceived as an homage to the local communities of South America, to their rich heritage and to the natural environment of aromatic and medicinal plants which they protect.

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2022 . 11 . 17 selected by Editorial Board

Perfume

Marketing

Trends

+1

Olfactory dissonance, between discourse and reality

It's time to make way for clear and transparent communication in the universe of perfumery.

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What if mainstream perfumery used a different approach to talk about its creations?

2022 . 11 . 17 selected by Editorial Board

Perfume

Marketing

Trends

Cool Beauty Stores Are Popping Up In Raffles City

Singapore's Raffles City Shopping Center is home to new perfume and luxury brands: Anglo-French luxury fragrance house Creed opened in October and French brands Guerlain and Givenchy Beauty will open their first flagship boutiques next November. According to Steve Ng, general manager of Raffles City, more than 50 new brands are being added across the first three levels, in a reconfiguration involving approximately 11,000 square feet of retail space. The renovation began late last year and is expected to be completed in the first quarter of 2023.

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A conglomerate of luxury perfumeries in Singapore.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 11 . 15 selected by Editorial Board

Perfume

People

Marketing

+3

RAFAEL NADAL TRIES HIS (BACK)HAND AT PERFUMERY

Tennis champion Rafael Nadal has collaborated with French fragrance house Henry Jacques for a series of three fragrances inspired by his personality and love for his wife, Maria Perello. The first fragrance represents his public personality as a tennis champion – with floral and herbaceous notes including coriander, thyme, violet and lemon with the woody richness of cedar, sandalwood and leather – the second instead represents his most intimate and private - with bergamot, jasmine, musk and sandalwood - and the third, floral, dedicated and developed with his wife, conveys a sense of security, self-confidence, uniqueness, strength and completeness. "I really wanted it to smell of elegance and, above all, of happiness" said Maria Perello.

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Nice shot for Nadal!

2022 . 11 . 15 selected by Editorial Board

Events

People

Perfume

+1

Beautyworld Middle East opens in Dubai

The "Beautyworld" event held in Dubai and spread over 14 pavilions, hosted the "Next in Beauty" conference and an event with Jo Malone, creative director and founder of Jo Loves. In conversation with Cosmopolitan ME Beauty Editor Lauren O'Connell, Malone shared her inspirational story from beginnings to global success, followed by a live demonstration of her new "Fragrance Tapas" experience.
Amna Abbas, senior analyst at Euromonitor International, revealed that the region's beauty and personal care sector is valued at $36 billion with 11% growth expected through 2026. Abbas also explained that the growth of the sector in the region can be directly related to the growing number of millionaires, both nationals and expatriates.

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The “Beautyworld” fair was recently held in Dubai.