Marketers are deep into contingency planning in the US as talks of banning the popular social platform are becoming more serious. With #perfumetok garnering over 300 million views per week, are content creators thinking about taking their short format videos elsewhere?

For a anyone who is struggling to find a scent given the vast variety of fragrances on the market, here is a short and sweet guide to the basics of fragrance, to testing and to finding a scent for you. There are even a few tips on how to create your own fragrance identity.

As much as we may deny it, fragrance does follow trends, and it looks like gourmands are here to stay, along with feel-good, well-being enhancing scents. In this article, three industry experts weigh in on what we’ll be wearing this Spring and why.

The mind-body connection is more important than ever and for the beauty industry it means a shift to not just looking good but to feeling good. Science-backed neurocosmetic ingredients, a new buzz term, AI-driven beauty, and efficacious products will go mainstream, as predicted in this interesting article.

In December 2023, the European Parliament and the EU Council reached a provisional agreement on the revision of the CLP Regulation. Perfumer & Flavourist caught up with Catherine Crowley, chair of the IFEAT executive committee to discuss how current and evolving legislation may affect fragrance ingredient regulations

ISIPCA alum Clement Gavarry talks about what it takes to be a perfumer while reflecting on how the profession has changed during his career. From new technology to the restrictions on the perfumer’s palette, he explains how he juggles change.

Consumer interest in fragrance continues as people are turning to alternative forms including lighter mists and sprays – which also carry a lower price point. What innovation in these formats can brands bring to market? And don’t leave out ambient fragrance, where neuroscience is helping set the mood in our homes.

There’s a new player in the premium fragrance category but it’s a name that goes back to the last century. Coty is getting into the game with a range of fourteen scents created by CEO Sue Nabi and collaborator Nicholas Vu who took inspiration from their Middle Eastern and Asian heritage.

France and China are finding synergies in the cosmetics and fragrance sectors which will mutually benefit both countries. With a modest 5% of the Chinese population as active fragrance users, there’s untapped growth potential for domestic and international brands while the exchange of fragrance technology and French savoir faire are key to future development.