Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 05 . 11 written by Karen Marin

Essencional's original content

Retail

Perfume

+5

Parfums Dusita: Paradise On Earth with Pissara Umavijani

The world of artistic perfumery is filled with passionate people who are driven, dedicated and persistent in pursuing their dreams. For this episode of “La Gente di Nicchia” our story starts in Bangkok, where Pissara Umavijani spent her childhood. Mesmerized by the scents of jasmine, champaca and frangipane which grew in the garden where she played, it’s no surprise that the world of perfumery beckoned to her, and indeed, in 2016 she launched her brand, Parfums Dusita. In this exclusive interview she shares her story and comments on the challenges facing entrepreneurial women today.

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2023 . 05 . 11 selected by Editorial Board

Perfume

Noses

Trends

+1

From Florence to the World: The Journey of Dr. Paolo Vranjes and His Passion for Perfume

Iconic brand Dr Vranjes just celebrated a 40 year anniversary by opening a new boutique in Thailand. In this exclusive interview the master perfumer talks career milestones, ingredients, trends and the fine art of scenting the home.

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Interesting and curious interview with Dr. Paolo Vranjes.

2023 . 05 . 11 selected by Editorial Board

Perfume

Marketing

Trends

Smell of success: Luxury perfume dupes are all the rage among younger shoppers

Does the surge in popularity of fragrance dupes pose a threat to artisan fragrance? This burgeoning market paves the way for the perfumery world to find their answer to “fast fashion” in “fast fragrance”. A trend to monitor.

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Discovering the world of "dupes".

2023 . 05 . 09 selected by Editorial Board

Perfume

Events

Marketing

+2

The latest olfactive trends in niche perfumery at Esxcence 2023

Fragrance professionals and aficionados from around the globe gathered in Milan several weeks ago for Esxence at which nearly 300 artistic perfumery brands exhibited new and existing scents. Here is a roundup of the key olfactory trends sure to be hitting the shelves of an independent perfumery near you.

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The main industry trends that emerged at Esxence 2023.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 05 . 09 selected by Editorial Board

Sustainability

Marketing

Beauty

These Are The Next Big Sustainability Issues The Beauty Industry Should Address, According To Beauty Entrepreneurs

Beauty industry moguls weigh in on the biggest sustainability issues facing the sector. Plastic alternatives, overconsumption, greenwashing, and the need for a simple certification system are just some of the subjects that are top of mind.

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The main problems of the sector related to sustainability.

2023 . 05 . 04 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Ingredients

+1

A new coffee expression by State of Mind

State of Mind celebrates a new mischievous way of its art of being happy with an irresistible coffee invention, for a life full of passion and evasion.

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2023 . 05 . 04 selected by Editorial Board

Perfume

Marketing

Trends

+1

BIPOC-founded fragrance brands are on the rise

The US is seeing increased interest in BIPOC-founded fragrance brands partly coming from TikTok exposure. The platform, seen as a great place to discover new brands, is attributed with generating up to 45% of social media-driven fragrance purchases with no signs of stopping.

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Some data on the communicative power of TikTok.

2023 . 05 . 04 selected by Editorial Board

Perfume

Ingredients

Education

+1

Vanilla-Scented Orchids in Perfume

The vanilla planifolia variety of orchids is known for producing delicate vanilla aromas used in perfumery. Whether coupled with vanilla bean or without, several fragrance seek to evoke the heady, captivating scent that gently wafts from the flowers of this exotic plant.

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An insight into perfumes with notes of vanilla planifolia orchids.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 05 . 02 selected by Editorial Board

Perfume

Trends

Retail

THE NEW FRAGRANCE CONSUMER AND EMERGING OPPORTUNITY AT MASS

What is the fragrance customer of today - and tomorrow - looking for when shopping for a scent? From dupes to the latest suggestions coming from TikTokers, mass retailers are creating a stepped-up environment with an assortment of brands meant to lure the consumer away from luxury boutiques.

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What are the purchasing behaviors of mass consumers and what are the retailers' strategies?

2023 . 05 . 02 selected by Editorial Board

Perfume

Fragrance lovers

Olfactology

Kannauj’s Fragrance Legacy: This Master Perfumer Takes You On A Sensory Journey

India’s oldest perfume town could rival Grasse one day if local perfumer Pranav Kapoor realizes his dream of bringing his hometown into the spotlight. Long known and respected by major fragrance houses but little known domestically, Kapoor’s work begins at home as he strives to create immersive olfactory experiences to make perfume a tourist attraction throughout India.

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A noble initiative: to make known the ancient traditions and create attractive experiences based on perfume.