Beauty has gone through it’s own metamorphosis as consumers look for alternative brands that are shaking up the sector. This handful of brands has challenged the status quo, bringing innovation, transparent and honest marketing while pushing the need for diversity and inclusivity across the board. Who are these brands? Read on to find out.

Back in the early aughts it was common for every Millenial to wear a sugary-sweet scent and now post-pandemic fragrances in this family are providing comfort along with a whiff of nostalgia. But new scent technology is paving the way for scents that aren’t so sweet yet still delicious by exploring boozy, fruity and even coffee notes.

As brands pivot to be more sustainable, the move towards refillable packaging is increasingly important. New technology is driving new options for beauty brands in the segments of liners, lipsticks and compacts, a trend echoed by consumer online searches for refillable skincare and refillable lipsticks. See the latest developments in this article.

Fragrance brands are finding more and more interesting ways to partner with artists, designers and musicians to bring a fresh and unexpected perspective to fragrance. Acqua di Parma has tapped young British designer Samuel Ross to bring a fresh and light approach to the classic labelling and iconic design for this limited edition Spring release.

Fragrance dupes seek to imitate a top selling scent while significantly cutting the price, a phenomenon that exists because fragrance formulas aren't protected by copyright law. Moreover, the gas chromatography technology makes it easy to recreate a formula. When will there be a penalty for plagiarizing perfume?

Perfumer and brand founder Francis Kurkdjian is recognized for having created some of the best-selling fragrances in the world. Now also named creative director of Dior Perfumes, he found tile in his busy schedule for an interview in which he speaks about one of his blockbuster hits, Baccarat Rouge 540.

No longer just for masstige brands, it turns out that TFWA provides a great opportunity for niche players to meet buyers, distributors and international key players. Off-site meetings happen in hotel suites, on cafe terraces and at parties, so with no formal communication, the only challenge is getting the word out that you are present.

The House of Creed brings together the physical and metaphysical worlds in their new collaboration with toy art company RobbiArt. Collectible toys are all the rage in China where the market is valued at over $3 billion. This partnership is proving to be a spot-on strategy to target a new consumer.

What’s the next trend hitting men’s grooming? Makeup! The guys behind Beauty Benders are on a mission to bend the rules and take the gender out of makeup. These two out-of-the-box thinkers share their view on stereotypes in beauty and on using makeup as a means of self-expression.