Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 02 . 01 written by Editorial Board

Essencional's original content

Fragrance lovers

Perfume

+4

Essencional Survey: how artistic perfumery is evolving?

We are pleased to invite you to take part in the third edition of our survey. We want to find out how the world of artistic perfumery is evolving and for this reason, the point of view of our audience - of fragrance enthusiasts and professionals in the sector - is important. Tell us about your experiences by clicking on the link corresponding to your profile.

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2023 . 01 . 31 selected by Editorial Board

Beauty

Marketing

Trends

Serum Vs. Moisturizer: Which Goes On First?

With the increasing focus on self-care, maintaining healthy skin is in the spotlight. The staggering list of ingredients and products can be a bit overwhelming as you try to put together a routine that’s right for you. When do you use what? And in which order? Here is the definitive guide to simplify the process to help you get it right.

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What is the correct way to do skin-care?

2023 . 01 . 31 selected by Editorial Board

Perfume

Marketing

Trends

Meet I'VRE Singapore's First and only Fragrance Subscription Service - Interview with Christian Kwok and Elaine Yuan, Co-Founders of I'VRE

Turning a personal love for fragrance into a thriving business is a dream. By bringing an existing Western model to Singapore, the co-founders at I’VRE are hoping to change the way people experience and use fragrance. Starting with a mainstream assortment, the goal is to add more unique and boutique brands to the mix.

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A revolutionary approach in the world of fragrances.

2023 . 01 . 26 written by Karen Marin

Essencional's original content

Perfume

Education

+1

Fragrance Podcasts: Smelling with your ears

Fragrance, as an invisible entity, has always had to rely on verbal expression and descriptive language to convey the message inside the bottle. Perhaps this is why there are a plethora of fragrance-related podcasts: scent is a topic that lends itself to rich storytelling and even Proustian flashbacks to specific times and places. Podcasts first came out in the 1980’s, became popular in the early 2000’s, and have blossomed lately due to the pandemic. Although we tend to be a visual society, our senses are more intensely engaged when we have to use our own imagination and our own mental imagery while we pay attention and listen. So give your screen a rest, and allow yourself to be entertained, to be transported and to be educated by a selection of podcasts I’ve recently discovered – most of which are advocates for niche and artisanal fragrance.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 01 . 26 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

The Allure of Sandalwood

Rich, creamy, and exotic, sandalwood has played a major role in perfumery since time immemorial. Did you know it can take 15 years or more for the oils in the trees to be ready for harvesting? This precious ingredient has been endangered due to unscrupulous overharvesting, but new options re available including synthetics. Learn more about this mythical raw material and discover a short list of fragrances in which it takes center stage.

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Discovering a precious and enveloping ingredient.

2023 . 01 . 26 selected by Editorial Board

Perfume

Events

Olfactology

+1

What’s that smell? It might just be the next big thing in travel.

Forget about adventure travel, the latest thing may be scent-based adventures!

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A new and fascinating way to travel.
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2023 . 01 . 24 selected by Editorial Board

Perfume

Ingredients

Education

+1

Benzoin : Fragrant Resin From Laos

On a journey to the ancient city of Luang Prabang, take a detour from the temples and palaces to discover benzoin, a locally harvested raw material. Used for centuries in pharmacology, beauty products and perfumery, the sweet smelling resin is a chameleon ingredient with many facets, hence its inclusion in fragrances from many olfactive families.

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Discovering an ingredient with many facets: benzoin from Laos

2023 . 01 . 24 selected by Editorial Board

Beauty

Marketing

Trends

How Should Beauty Brands Adapt To A Polarized Market?

In China, there is a recognizable dichotomy in beauty. On the one hand, there are more and more inexpensive products on the market while at the same time, the consumer has become more sophisticated and better informed than ever before. How to make them loyal? Discover a few best practices in this article.

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How to build consumer loyalty in China?
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 01 . 19 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Ingredients

+4

Parfums d'Empire is Marc-Antoine extreme kingdom of the senses

Marc-Antoine Corticchiato gave his soul to Parfums d’Empire. Created with Corsican soil, orange blossom trees from Morocco, on an impetuous cavalier horse ride.

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2023 . 01 . 19 selected by Editorial Board

Perfume

Marketing

Trends

Asia, the new promised land of alternative perfumery?

As pandemic restrictions ease in Asia, opportunities abound for niche fragrances in key markets. Several brands talk about their experiences in China and Korea while giving great insight on best practices to follow.

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Asia: a market with great opportunities