Fragrance, as an invisible entity, has always had to rely on verbal expression and descriptive language to convey the message inside the bottle. Perhaps this is why there are a plethora of fragrance-related podcasts: scent is a topic that lends itself to rich storytelling and even Proustian flashbacks to specific times and places. Podcasts first came out in the 1980’s, became popular in the early 2000’s, and have blossomed lately due to the pandemic. Although we tend to be a visual society, our senses are more intensely engaged when we have to use our own imagination and our own mental imagery while we pay attention and listen. So give your screen a rest, and allow yourself to be entertained, to be transported and to be educated by a selection of podcasts I’ve recently discovered – most of which are advocates for niche and artisanal fragrance.