Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 02 . 14 selected by Editorial Board

Beauty

R&D

Trends

+2

Is Natural Skincare Really Bad For Your Skin?

In a frightening opening sentence, it is made clear that natural ingredients can actually be harmful to our skin because there is a risk of allergic reactions, irritation and even infection. It’s a misnomer that synthetic ingredients are “bad” and in many cases they are actually more planet-friendly than naturals! Get the lowdown on naturals, organics and synthetics in this enlightening article.

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The eternal diatribe on natural and synthetic ingredients.

2023 . 02 . 14 selected by Editorial Board

Perfume

Ingredients

Marketing

+1

Perfumer Notes: Oud

Iberchem Perfumer Ana Gomez shares the untold story of oud through her personal and professional experiences. Little known in Europe and America until recently, the precious ingredient is actually the result of an infection an agarwood trees. Gomez recounts the fascinating story of harvesting, distilling, and working with this surprisingly versatile ingredient.

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One of the most important and mysterious ingredients used in perfumery.

2023 . 02 . 09 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Noses

+3

For Antonio Alessandria, perfume is a memory, an emotion, a dream

Antonio Alessandria is the consummate Sicilian gentleman with the style and elegance of a dandy and a non-wavering twinkle in his eye. At a young age he became enamored with fragrance, which in his opinion, is a form of art. He also believes there is a story behind every fragrance which can be revealed in an olfactory way. Impelled by his passion for perfumes, he followed a professional course of study then opened his own perfumery, Boudoir 36, in his native Catania, Sicily where he has built an unprecedented assortment of niche and artistic brands. Not content to remain a retailer, he developed his own line of fragrances which honor the culture and history of his homeland as well as his family and his memories. After a brief meeting at Pitti Fragranze in September 2022 I caught up with Antonio on Zoom for an exclusive interview which continues Essencional’s series focused on La Gente di Nicchia (the People of Niche).

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2023 . 02 . 09 selected by Editorial Board

Perfume

Education

Fragrance lovers

+1

The Smell of Magic

The link between scent and magic is rooted in history going back to ancient civilizations. Today a handful of brands are finding new ways to bring these two invisible forces together. Inspired by myths, legends and true practices, new scented products take a cue from mysticism, ceremonies and spiritual rites to bring modern magic into our lives.

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Past and present merge to create magical creations.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 02 . 09 selected by Editorial Board

Beauty

Marketing

Trends

Are beauty influencer brands falling out of fashion?

It’s only the early days of 2023 but we’ve already seen Sephora pull the plug on two big brands while makeup titan Morphe shuttered all doors in the US and its parent company declared bankruptcy. The love affair with influencers appears to be on the wane as consumers seek more authenticity from brands along with founders that have a true interest in product over and above financial gain.

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Consumers seek transparency and care.

2023 . 02 . 08 selected by Essencional registered reader

Beauty

R&D

Marketing

+1

Is beauty overlooking its biggest sustainability challenge?

The Beauty Industry is making great strides when it comes to reusable packaging and “clean” ingredients but this isn’t enough. The Carbon Trust has issued a report grading brands on seven key criteria as they strive for reaching zero emissions and decarbonizing their supply chain. Several big players aren’t receiving a favorable report card.

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Insufficient marks for some big players on sustainability.
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2023 . 02 . 08 selected by Editorial Board

Perfume

Marketing

Trends

+3

SUE PHILLIPS ON THE POWER OF OLFACTIVE STORYTELLING

With a career spanning more than four decades, there’s hardly a part of the fragrance world that Sue Philipps hasn’t touched. From her early days as a trainer to her years as VP Marketing at Tiffany, and so much more, Philipps has a wealth of experience to share: entrepreneur, trainer, author, advocate… read the article to find out more.

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Sue Philipps tells her story and shares her experience in this in-depth interview.

2023 . 02 . 02 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Sustainability

+2

Nissaba mission is to give back to earth. My perfume. My land.

A Firmenich boy embarked on a journey of making beautiful fragrances with a purpose. He composes scents with ingredients from one land to directly invest back in it.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 01 . 26 selected by Editorial Board

Perfume

Marketing

Trends

+2

Making Fragrance a Conversation Piece – WWD

Candle brand founder Julie Maskula is bringing a bit of humor and whimsy to the home fragrance category with her Anecdote line of candles. Formerly a strategy consultant, she turned a personal project into a business and now distributes her product in specialty and independent stores. By keeping the brand relative and relatable, she sees more growth through partnerships and collaborations.

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A personal project that took off thanks to the passion and creative spirit of the founder.

2023 . 02 . 02 selected by Editorial Board

Perfume

R&D

Marketing

+1

Fragrance Creators Launches First of Its Kind Data Insights Program for Superior Forecasting of Emerging Public Policy, Regulatory, and Consumer & Marketplace Trends

A new analytics program will allow Fragrance Creators to service the public faster and more efficiently when it comes to predicting trends, identifying opportunities, issues and threats facing the perfume industry and the planet. With data-backed insight, this group, who represents the majority of fragrance manufacturing in North America, will have a leg up in anticipating regulatory and public policy trends.

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A useful tool for a more efficient service to the public.