Fragrance brands are finding more and more interesting ways to partner with artists, designers and musicians to bring a fresh and unexpected perspective to fragrance. Acqua di Parma has tapped young British designer Samuel Ross to bring a fresh and light approach to the classic labelling and iconic design for this limited edition Spring release.

Fragrance dupes seek to imitate a top selling scent while significantly cutting the price, a phenomenon that exists because fragrance formulas aren't protected by copyright law. Moreover, the gas chromatography technology makes it easy to recreate a formula. When will there be a penalty for plagiarizing perfume?

Perfumer and brand founder Francis Kurkdjian is recognized for having created some of the best-selling fragrances in the world. Now also named creative director of Dior Perfumes, he found tile in his busy schedule for an interview in which he speaks about one of his blockbuster hits, Baccarat Rouge 540.

No longer just for masstige brands, it turns out that TFWA provides a great opportunity for niche players to meet buyers, distributors and international key players. Off-site meetings happen in hotel suites, on cafe terraces and at parties, so with no formal communication, the only challenge is getting the word out that you are present.

The House of Creed brings together the physical and metaphysical worlds in their new collaboration with toy art company RobbiArt. Collectible toys are all the rage in China where the market is valued at over $3 billion. This partnership is proving to be a spot-on strategy to target a new consumer.

What’s the next trend hitting men’s grooming? Makeup! The guys behind Beauty Benders are on a mission to bend the rules and take the gender out of makeup. These two out-of-the-box thinkers share their view on stereotypes in beauty and on using makeup as a means of self-expression.

Women are responsible for roughly 80% of purchases in the beauty sector which is why marketers need to understand how to appeal to them. From social media campaigns, to partnering with influencers, to monitoring product reviews, it’s all part of the equation that drives a woman to purchase. Find out what else you should consider.

Anticipation, excitement, hopefulness – all feelings that we experience before going on a date. Can you bottle that? Master perfumer Carlos Benaim thinks so, and has done so for the latest fragrance from Maison Margiela. Benaim talks fragrance, romance and wine in this offbeat interview.

After a career as fragrance designer for Coty and other major groups, Ruth Sutcliffe pivoted, shifting her expertise to therapeutic scent, a transition spurred on by very personal mission which led to the founding of her company. She has continued to champion the sense of smell and its effect on emotional well-being as seen in her latest product which can help combat anxiety.