2023 . 04 . 20
What can your favorite scents reveal about your personality? Can you use scent to project a hidden side or a characteristic you aspire to? Could you scent be sending out subliminal messages about who you are?
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2023 . 04 . 18
Books and magazines may be becoming extinct at the expense of Kindle and Apps, but the scent of paper is having a heyday this Spring. Maybe it’s time to turn the page on your florals and woody favorites to embrace the scent of something basic?
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2023 . 04 . 18
Although the world tends to be visual, our sense of smell is proven to heighten experiences. Perhaps that’s why experimental artists are bringing an olfactory element to their work, whether to enhance an exhibit, or whether it’s the main draw. Is scent as art coming to a museum or art gallery near you?
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2023 . 04 . 13
The rites of spring in Milan took over in the last days of March. At least fragrantly speaking, finally Esxence – The Art of Perfumery Event got back to its usual springtime schedule now the pandemic years are behind us. Even public transport strikes and city marathons putting the area around the MiCo – Milano Congress Center in gridlock sounded like a trifle for professionals and amateurs who could finally come from all the continents
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2023 . 04 . 13
There is a shift in consumer attitudes toward sustainability: according to NPD data, 34 percent of consumers believe it is important for makeup brands to be socially responsible. In addition, about 80 percent of consumers refer to vegan, cruelty-free and natural ingredients in online reviews. Meanwhile, Euromonitor International's "Voice of the Consumer: Beauty Survey 2022" found that between September 2019 and March 2022, "the number of makeup SKUs with at least one eco-friendly or ethical attribute increased by 55 percent."
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2023 . 04 . 13
In this article, brand founder Zielinski & Rozen talks about his experience and his brand's expansion plan: with already three stores in Israel and five in Europe, stores have been opened in Ibiza, Paris, Courcheval, Vienna and... Barcelona, which is about to be added to the list.
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2023 . 04 . 11
Some updated data on the beauty industry: luxury skincare growth of 17% over 2022. In terms of sales, luxury brands grew 2 percent in the first two months of the year, dragging the overall category growth by 14 percent.
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2023 . 04 . 11
The innovations behind the world of fragrances: upcycling, aromatherapy effects, and naturalness of raw materials are the most significant issues affecting the world of fragrances, along with the use of artificial intelligence.
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2023 . 03 . 23
We are counting down the days to Esxence, the art perfumery event, which will take place again at the Allianz MiCo Milano Convention Centre from March 30 – April 2. At this annual rendezvous for the fragrance world, professionals and aficionados congregate to visit brand booths, to attend informative workshops and lectures, and to catch up and network with the people in niche/artistic perfumery. Founded in 2009 by Maurizio Cavezzali and Silvio Levi, this year marks the 13th edition of Esxence, and it will be bigger and better than ever. With over 280 participating brands coming from over 30 countries including new exhibitors from Singapore, the Ukraine and Croatia, attendees will need to be ready to walk the 8000 m2 event space to see it all. So what’s in store this year?
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2023 . 03 . 23
Beauty Incubators help set brands on the path to achieving their vision. Some brands need a lot of hand holding while others need an investor and a bit of guidance. In this interview Judah Abraham, founder and CEO of Slate Brands talks about forging partnerships, being authentic and adding value to the market.
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