In a continuing effort to shed light on terminology that isn’t clear, we find this article provides clear, straight-to-the-point information that lifts the veil on another buzzword. However, may the buyer beware since it's an unregulated term, meaning brands have to create – and follow – their own guidelines and values as they make this claim.

Sometimes when we need to be creative and innovative, ideas just won’t come. In this article a fragrance industry pro talks about how her team takes on these challenges while harnessing the power of technology to create next generation products for the home.

Symbol of purity, beauty and nobility but with a sensual side, the grandiose magnolia is scientifically linked to the ability to activate the hypothalmus. No wonder it’s earned it’s reputation as the flower of romance. Discover more about this magnificent white floral.

Brands are always looking for the next opportunity, the next market to enter in an effort to continue to grow. Economic and demographics point to two countries and one region that bode well for the luxury sector.

The “Made in Italy” label brings with it the connotation of excellence, innovation and quality, all important factors for beauty products. Did you know little Italy produces 55% of the world’s makeup?

Word on the street says L’Oreal is looking to take a minority stake in the upscale Omani fragrance brand, and normally where there’s smoke, there’s fire. Valued at over $3 billion, Amouage fragrances have gained a cult following in recent years.

Fragrance has had its highs and lows, and it’s currently riding a high with niche fragrances driving growth. How did it all come to be? Listen to the broadcast as industry professionals and insiders talk about how niche developed and how some fragrances are created. There’s even a chat on fragrance and emotion.

There are so many terms and so much jargon floating around the beauty world. If you need clarification, here’s the article for you. You’ll be able to tell the difference between “clean”, vegan and even “blue” beauty, while getting the scoop on “B Corp Certification” and being “Carbon-neutral.”