We know scent has the power to evoke memories and to stir emotions but now it may also enhance our shopping experience. As retailers look for new ways to drive the public into the store, scent is playing a key role.

With Olaseinde Olusola, you must expect the unexpected. In an unprecedented campaign to drive awareness to artistic fragrance, the retailer is celebrating his birthday by giving away at least one fragrance a day for a year. This initiative sets him on his way to becoming the biggest fragrance retailer not only in Nigeria but in Africa.

Michael Edwards newest tome, American Legends, takes us behind the scenes of the inception and creation of 40 well-known American fragrances. Thanks to a lifetime labor of love and an archive of priceless interviews, Edwards tells the story of each fragrance through the words of the people, the perfumers, the bottle designers and the retailers who made it all happen. A must have for any perfume lover.

Harrod’s is shaking off traditional retail to bring beauty to the people by way of a mobile pop-up. The double-decker pink bus brings beauty experiences directly to consumers and it’s resonating big-time with young consumers. The experiential roadshow, which crosses fragrance, beauty and skincare categories, is hitting key UK cities, imparting knowledge and entertainment in its wake.

Since well-being has become the hot topic of the decade, it’s no surprise that the link between scent and mood is driving a boom in fragrance sales. Gen Z is the big spender, creating fragrance wardrobes to complement the moods they experience. Analysts see no end to the growth, the challenge is for brands to engage with these young consumers creating emotional connections for long-term Loyalty.

According to a survey by Euromonitor results indicate the strong performance of premium fragrance sales will continue into the future. In this overview, see statistics on regional usage around the world plus a deeper dive into consumer habits and expectations in Western Europe.

Why do we consider fragrances to belong to one gender or another? Shouldn’t the real question be do you like the way it smells and how it smells on you? In this article, experts weigh in on the characteristics behind a great unisex fragrance.

Dupes are the bane of the fragrance industry, but with price points hitting exorbitant levels some consumers are turning to cheap alternatives inspired by the real thing. How does it happen and more importantly, how can we stop it?

The meeting of a creative mind and a finance strategist paved the way for the founding of Maison Francis Kurkdjian, one of the most highly esteemed fragrance brands. In this interview, Co-Founder and CEO Marc Chaya talks about giving proper credit to perfumers and about the brands quest for the extraordinary while growing exponentially.