Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 05 . 18 selected by Editorial Board

Perfume

Marketing

Trends

Cosmetics Business reveals the top 5 fragrance trends of 2023 in new report

With the first quarter of the year firmly behind us, now is a great time to look at some of the fragrance trends defining 2023. This article summarizes five key observations including the link between well-being and fragrance, the ever-increasing demand for “beast-mode” scents, or long-lasting fragrances and the soon-to-boom fragrance market in China.

read more

The 5 fragrance trends of 2023.

2023 . 05 . 16 selected by Editorial Board

People

Perfume

Noses

+2

The Scent Master: Carol Han Pyle of Nette

From candlemaker to perfume creator, Carol Han Pyle of Nette has lived a fragrant life. Now in the midst of launching her fragrance collection, she talks about being a “clean” brand and creating fragrances meant to elicit specific emotional responses.

read more

A career immersed in perfumes for the founder of Nette.

2023 . 05 . 16 selected by Editorial Board

Perfume

Fragrance lovers

Ingredients

+1

Fragrance Helped Revive Lost Memories of My Mother

Can scent cues help us recreate memories of our moms? One author finds a way to reconnect with the mother she lost through immersing herself in fragrance notes her mother favored, meaning fragrance can be used as a tool to consciously evoke memories.

read more

The fragrance as a teleport that evokes memories.

2023 . 05 . 11 written by Karen Marin

Essencional's original content

Retail

Perfume

+5

Parfums Dusita: Paradise On Earth with Pissara Umavijani

The world of artistic perfumery is filled with passionate people who are driven, dedicated and persistent in pursuing their dreams. For this episode of “La Gente di Nicchia” our story starts in Bangkok, where Pissara Umavijani spent her childhood. Mesmerized by the scents of jasmine, champaca and frangipane which grew in the garden where she played, it’s no surprise that the world of perfumery beckoned to her, and indeed, in 2016 she launched her brand, Parfums Dusita. In this exclusive interview she shares her story and comments on the challenges facing entrepreneurial women today.

read more

Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 05 . 11 selected by Editorial Board

Perfume

Noses

Trends

+1

From Florence to the World: The Journey of Dr. Paolo Vranjes and His Passion for Perfume

Iconic brand Dr Vranjes just celebrated a 40 year anniversary by opening a new boutique in Thailand. In this exclusive interview the master perfumer talks career milestones, ingredients, trends and the fine art of scenting the home.

read more

Interesting and curious interview with Dr. Paolo Vranjes.

2023 . 05 . 11 selected by Editorial Board

Perfume

Marketing

Trends

Smell of success: Luxury perfume dupes are all the rage among younger shoppers

Does the surge in popularity of fragrance dupes pose a threat to artisan fragrance? This burgeoning market paves the way for the perfumery world to find their answer to “fast fashion” in “fast fragrance”. A trend to monitor.

read more

Discovering the world of "dupes".
Let us keep you posted about the last articles. Join our newsletter

2023 . 05 . 09 selected by Editorial Board

Perfume

Events

Marketing

+2

The latest olfactive trends in niche perfumery at Esxcence 2023

Fragrance professionals and aficionados from around the globe gathered in Milan several weeks ago for Esxence at which nearly 300 artistic perfumery brands exhibited new and existing scents. Here is a roundup of the key olfactory trends sure to be hitting the shelves of an independent perfumery near you.

read more

The main industry trends that emerged at Esxence 2023.

2023 . 05 . 09 selected by Editorial Board

Sustainability

Marketing

Beauty

These Are The Next Big Sustainability Issues The Beauty Industry Should Address, According To Beauty Entrepreneurs

Beauty industry moguls weigh in on the biggest sustainability issues facing the sector. Plastic alternatives, overconsumption, greenwashing, and the need for a simple certification system are just some of the subjects that are top of mind.

read more

The main problems of the sector related to sustainability.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 05 . 04 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Ingredients

+1

A new coffee expression by State of Mind

State of Mind celebrates a new mischievous way of its art of being happy with an irresistible coffee invention, for a life full of passion and evasion.

read more

2023 . 05 . 04 selected by Editorial Board

Perfume

Marketing

Trends

+1

BIPOC-founded fragrance brands are on the rise

The US is seeing increased interest in BIPOC-founded fragrance brands partly coming from TikTok exposure. The platform, seen as a great place to discover new brands, is attributed with generating up to 45% of social media-driven fragrance purchases with no signs of stopping.

read more

Some data on the communicative power of TikTok.