Experts are bullish on the fragrance market in China where insiders expect the country to move from a 6th place global rank to second place by 2030. With such a bright future predicted, Japanese compounding house Takasago is even creating unique scents linked to the Chinese culture and heritage.

What is love for Gen Z? Givaudan delves into this very subject in their latest olfactory exploration of the new codes of love as defined by this generation. Perfumers are free to move outside of former boundaries of gender and olfactory prejudices as they create new fragrances for these rule-breakers.

What happens when perfume students create fragrances based on artists’ renderings of the city and the forest? Symrise’s trainee class in Berlin had this very assignment recently as a means of developing their imagination and creative thinking.

The premium glass market continues to grow as consumers spend more disposable income on high-end fragrances that provide a sense of well-being and allow for personal expression. Brands are paying even more attention to developing beautiful vessels in line with their unique identity.

Interested in the African market? Nigeria continues to be the key volume driver for beauty spend in Africa with Egypt following closely behind. In this article, see how each segment performs and learn which countries are expected to grow in the near future.

Fragrance has benefited from the launch of TikTok not just for promoting awareness but for helping to grow the artistic fragrance sector. In this article, see which fragrance your favorite perfumer wears while also getting a few tips on the best way to wear and store scent.

Catch up with this celebrated nose who talks about his passion for fragrance and how the perfumer’s job has changed. He even gives a sneak preview of his latest project.

Since even before the pandemic, people have found comfort in setting their hoime environment. Several trends have emerged in the category including specific scents, sustainability, and the latest, air care.