With a rich history and cultural identity linked to fragrance, the Middle East is one of the most important markets for the perfume industry. Traditional ingredients and modern interpretations are defining the trends observed in this region which has a steadfast appreciation for artistic perfumery.

What is the impact of scent on emotions? While key oil houses are developing technology to create scents that will trigger specific responses, brands are launching scents meant to improve focus and enhance relaxation. We are in the days of “emotionally charged beauty” where your scent could help you conjure up a feeling.

The graduating class at the Fashion Institute of Technology (FIT) was challenged to define the next big worldwide opportunities, given the uncertain times. Their takeaways? Not only do they say Beauty is set to explode in India but it’s time for the industry to give more attention to the “silver spender” who holds 50% of the world’s net worth.

When a brand opens its own store, it has the chance to completely customize the space, the approach and the selling ritual while inviting the consumer to enter their world. The Belgian designer opens his first beauty store, creating an intimate environment to showcase his refillable fragrances and lipsticks.

Four months ago raids occurred at major fragrance houses as part of an EU antitrust investigation. At last, here is an update in which Symrise disputes the European Commission’s actions on several grounds.

Bitter notes have been around for centuries and now they are back at the forefront in innovative compositions, ideally suited to hot summer. weather Bitter is the counterpart to sweet, and after all these years of gourmand fragrances being in the limelight, maybe it’s time for a change of taste?

Raw materials are more than a commodity, they also support farmers, field workers and an entire supply chain network. Spain, a major supplier of lemon, lavender and aromatic plants, has found ways to cultivate land in depopulated areas, ensuing positive economic impacts.

What is it about niche perfumery that makes it stand apart from masstige, premium and all the other competitors? It’s not only the quality, the exclusivity and the attention to detail…niche perfume aficionados form a tightly-knit community of like-minded souls who are passionate about scent and who foster artistic freedom of expression. They seek an unparalleled scent journey that feels unique and personal.