2023 . 12 . 28
In these last days of the year we look back on what we achieved, what we contributed and how we made a difference in 2023. Call it a self-review of sorts. We put the spotlight on new brands and emerging talent (noses!) as well as institutes and museums where fragrance is at the core. We brought our readers direct coverage from major industry events like Esxence and SIMPAAR. We consulted with brands to help them grow and achieve their goals. So now we ask ourselves, what can we do better in 2024?
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2023 . 12 . 21
“Fragrance sits like a jewel in its crystal bottle until it is liberated. And this is why the flacon is so important and must be designed with care.” So said perfumer and founder of his eponymous brand Ramon Monegal when I interviewed him earlier this year. Ever since, the thought of fragrance bottle design has been a topic I have wanted to explore further. What are the origins? How has it evolved in the past hundred years? What is the process and how long does it take? Over the past few months as I met individuals deeply involved in the process, I was able to make inquiries into this part of the fragrance universe that had been elusive.
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2023 . 12 . 21
Every year a team of color experts at PANTONE looks for emerging trends coming from film, fashion, travel and even socio-economic conditions. Peach is the color of the new year, meant to enrich mind, body and soul. DSM-Firmenich perfumers have created a fragrance to complement shade 13-1023 Peach Fuzz.
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2023 . 12 . 21
Today’s fragrance consumer is more savvy than ever before and it’s important for brands to understand their expectations. In this article, survey findings reveal the why’s and how’s behind usage, discovery and purchase plus what it is that attracts and intrigues shoppers now.
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2023 . 12 . 21
Citrus notes and fragrances have been around for hundreds of years yet their popularity has never waned. It’s a multi-faceted, multi-tasker where scent is derived from the fruit to the peel to the oil to the flower. Discover why Napoleon was such a fan and get a short list of some scents to add to your wardrobe.
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2023 . 12 . 14
While pursuing a pastime researching family history, Simon Brooke discovered a legendary fragrance brand founded in the 1800’s by one of his relatives. He talks to Essencional about restoring the brand to its former glory.
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2023 . 12 . 14
Fragrance sales in Europe should end the year around +6% as consumers continue to prioritize premium products – but will it last? This article focuses on consumer habits while singling out some of the key trends seen across new launches plus progress made in carbon recycling and sustainable packaging.
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2023 . 12 . 14
As the quest to find long-lasting fragrances continues, perfume oils are finding their place amongst aficionados of the long sillage as well as those who prefer alcohol-free scent. Here, perfumer Nic Mastenbroek provides an introduction to this increasingly popular fragrance format.
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2023 . 12 . 14
The fragrance category continues to grow but how will the new legislation set to go into effect in the US in 2024 impact sales? Will increased transparency on ingredient labeling encourage or frighten the consumer?
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