2023 . 09 . 14
Fragrance Dupes, Trading Down, Treat Mindset: Trends Poised to Influence Q4 as Beauty Heads into Holiday
As we head towards the final quarter of the year, it’s a great time to take a look at how consumer behavior is changing and what it means for Q4 business. Fragrance has been performing strongly since 2020, but does the rise of Fragrance Dupes pose a threat to the premium and prestige sector?
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